A big percentage of AdSense ad publishers got an email, “The number of ads that you can show has been limited,” and undoubtedly, that hurts a lot.
If that just happened with you or you are likely to try on AdSense, you will find a nice piece of information through this article. But, let's assume you do not know about ad serving limits. In that case, you won't get the impact of that. So, we are digging deep and starting the topic from the beginning.
What does it mean to limit your ad serving?
When you successfully pass all the steps and finally paste the ad codes to your website, Google starts showing ads to your website after a standard time. Once your ads are enabled, that does not mean that each of the visitors will see ads when they visit your website. There is a typical percentage of showing ads. Once you get limits on your ads, Google will serve fewer ads to your site, and no need to mention, it will impact your website earnings. More ads mean more revenue, and no matter how much traffic you get to your site, if ad serving is limited, how your earnings would increase. However, the traffic is the main and utmost reason in ad limits.
Types of Ad limits by Google AdSense:
Typically, ad publishers get their ad limit from a couple of days to 30 days maximum. In some worst cases, the limit extends even further. As mentioned on the Google AdSense blog, there are two types of situations on ad limits.
- Account being assessed.
- Invalid traffic concerns.
Account being assessed:
The whole process, from checking traffic quality to deliver ads, from checking your content quality to the invalid clicks, everything is being monitored through sophisticated Google bots. If Sometimes, Google scans your website traffic whether it is fair or not. Suddenly if you start getting a massive amount of traffic, it may happen. In that case, Google suggests publishers check some measures. Such as, you need to check your website whether it is complying with the Google AdSense program policies. However, this type of limit does not bound you to reach your account.
Invalid traffic concern:
When you are working with Google AdSense as a publisher, you need to keep eye on everything they have mentioned to their publishers’ policies. One of the most significant causes for various issues with the AdSense account is your website traffic. It matters a lot for AdSense and for ad serving limit it is the arch-reason. In that case, if you drive traffic to your website from any unfair sources, AdSense limits your ad serving as a warning. The reason should be fully addressed because, after getting the ad serving limit a couple of times AdSense can take down your account permanently.
To get more insights on that, we are going to elaborate on the reasons, why AdSense puts a limit on ad serving to your site.
Lack of organic traffic to your website:
In order to get AdSense approval on your website, you need a considerable number of organic traffic. If you are about to apply for AdSense without having organic traffic, chances are high you won’t get approval. However, after the approval, you need to have a good percentage of organic traffic to your site. To increase the revenue, publishers often try different traffic sources but no matter what traffic sources you have, organic should be always the primary one.
Traffics from untrusted sites:
After the organic traffic, you need to have high-quality traffic to your site. New bloggers often try submitting their website or article to untrusted or spammy sites to get traffic from there. No wonder low trusted or spammy sites would refer to low-quality traffic. AdSense requires to keep the interest of the advertisers safe. If advertisers do not get conversions from the ads, they won’t run ads on Google. So, high-quality traffic is always required. If you have plenty of traffic from those untrusted websites for a certain period of time, you are likely to get ad limits on your AdSense account.
Too much social traffic:
Your website can get traffic from multiple genuine traffic sources, there is nothing wrong with it. In fact, social traffic is also considered a genuine traffic source. But there is a problem with social traffic. As social traffics is not Google’s platform, Google Analytics does not have a piece of detailed information about the visitors. They cannot properly define their interest, their search history. That makes it quite difficult for AdSense bots to place the right ads in front of them. So, if your larger traffic stake is from social sites, you might have a temporary ad serving limit on your AdSense account.
You might not know that AdSense places high-quality ads on similar quality websites. Platforms that drive a good amount of organic traffic on daily basis, have a good average duration, and low bounce rate gets the highest bidding ads on them. If traffic is coming to your website from Google or anywhere else, but not lasting some time, that means you have low-value content. Advertisers would not like to place their ads on your site. To deal with this AdSense often place ad limits site have a low duration.
how you can fix ad limits imposed by Google AdSense?
As you are now aware of the reasons for ad limitation, you better check this thing always.
Try to get maximum organic traffic to your site:
Organic visitors should be your prime aspect. You can buy traffic from a search engine, Facebook, or any other social media, you can drive direct traffic to your AdSense monetized blog, but always keep high the percentage of the organic traffic. If you are getting lots of organic visitors to your platform, there is little chance of getting a cap on ad serving. If you are receiving too much traffic from social media, it would work to avoid sharing your website or posts. Also, refrain from sharing your links to untrusted or spammy sites also.
Protect your site from bot traffics:
Nowadays, website owners often face trouble, bot traffic. Spammers often drive boat traffic to websites. Now you may assume that why spammers would do that? they do that for money. Spammers know that by driving bot traffic to websites they can decrease your website ranking, downgrade search engine reputation, and effecting badly your AdSense account. They often ask for money in favor of not sending bot traffic. However, you can take plenty of steps to prevent spammy bot traffic. You can set various captcha filings so that only humans can only visit your website. Another step you can take is using advanced technologies that will keep your website safe from bots and unwanted traffic. Solutions such as Cloudflare bot management can help you with this.
Limiting your ads means AdSense letting you know about your traffic. If you do not take action to deal with the issue, your account might be taken down.
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