Backlinks are one of the significant ranking factors, and there are lots of types of backlinks we can generate for increasing our search engine ranking.
Are you a blogger or website owner? Your site has been online for a long time but not getting expected visitors? One of the possible reasons would be backlinks.
There is no denial that backlinks hare one of the significant ranking factors in search engines. If you search anything on Google and check the SERP (search engine results page), all websites have a considerable number of backlinks.
Backlinks are very beneficial to improve your website ranking, overall SEO performance, and also it could ruin your website’s rank too. It is not a thing that you can grab links from anywhere you want, and you only need to gain more and more links. You can read: What Is Backlinking And The Importance Of Backlinks.
There are many more things to understand instead of only improving your website SEO by social media backlinks or buying links from other websites. If you are thinking that buying the backlinks or submitting your website link to the comment section of various sites is enough, then it is not going to work. On the internet, there are lots of ways you can get backlinks but not being helpful. Some could be dangerous for your site. So, you need to know how to get high-quality backlinks for your site?
In this article, we will discuss some good ways to get backlinks and some worst ways which you should avoid.
Let’s start with the Good type of backlinks, which lead your site ranking.
Guest post backlinks
If you know what guest posting is about, you have a fair and useful way to gain backlinks. It is writing articles or blogs to someone else’s website in exchange for a backlink. It is a decent practice where you write informative, sometimes promoting articles for your business or site, and in return, you are allowed to put one or maybe two backlinks. These types of backlinks are valuable because typically, people do a guest post on similar niche websites, which makes this type of links fair.
This type of backlinks are also very high in quality and can help to improve your site position on Google. What are these editorial backlinks? When any journalist or big website mentions your business site, or article to their site, that’s called an editorial backlink. To get this type of link, you need to have rich quality content or have to be a good position in your niche. That’s how similar websites will talk about you or mention you in some of their writings. They are referring their traffic to your information, so it is an excellent thing in the search engine’s eyes.
If you have a business website where you often do webinars and talk about many problems in your niche, then you got a chance to get this webinar backlinks. Besides that, there are lots of bloggers available who know their field, and they also may organize webinars. These are very valuable and useful for people, so other website owners embed your webinar link to them any article or somewhere else. That’s how you get these links referring to your site. Webinars are an excellent resource for bloggers and site owners.
These types of backlinks are also fair to the search engine’s eyes. When people speak to any event or sponsor that event, you get acknowledgment from the organizer, and they mention you on their site by acknowledging and giving you a backlink. Here you do not need to ask for your backlinks. They usually mention you as you have made a donation to the organizer. To get this type of backlinks, you have a look around what events are going to be held in your industry.
Another fair and smart technique to gain quality backlink is providing badges to your niche sites or from where you want backlinks. Giving badge to any website is honoring them. You can collaborate with websites about that. When they put the badge on their site, you get a backlink from there.
Free tool backlinks
Now, various types of virtual tools are in demand. People who create tools and offer for free get appreciation by lots of bloggers, content writers. Also, they receive quality backlinks from there. The tool should be useful for people. If you have any idea of such kinds of free tools, you can get these types of backlinks from there too.
Now let’s talk about some unfair types of backlinks which do not give any positive SEO impact and in some cases they
Lots of people think that they just need as many backlinks as possible by using any method. So, they find people or organization who claims to give you high-quality backlinks. Buying backlinks is the common thing people do to improve their site ranking, but most of the time, they put their links to spam sites. They usually use a mechanism to place your backlinks. These types of backlinks are toxic for your ranking. Google might decrease your ranking to search ranking for that.
Irrelevant directory submission
Directory submission is one of the most popular and easy to follow methods to get backlinks. But sometimes people put their links to some directory sites which are not relevant to their business or website. Also, some directories are spammy, so if you try to get these types of backlinks there is a chance you will get penalized by Google. To monitor spammy backlinks, you can use tools such as SEMrush, Ahrefs, Moz, RankWatch, and many more.
Backlinks from irrelevant websites
It is always better to get the backlinks from the sites from your industry. Sometimes bloggers or website owners, put their website link to such kind of website which is not similar to them anyway. That practice does not have any SEO benefit to you.
Backlinks from unnatural press releases
If you have an official press release where any link has been specified, that’s good for SEO, but if it’s unnatural, it will give any benefit. Some people do press release only for the backlinks, and Google understands that and avoids those backlinks. Also, if someone does the practice repeatedly, Google might penalize by downgrading your rank.
Like said at the starting, backlinks could be a reason for penalizing your site so, it is necessary to your website backlinks. There are lots of tools out there, that offer you an in-depth analysis off your site backlink.
Thanks for reading. We hope this was informative.