Constant Contact email marketing tool Is one of the leading and popular brands in the world of newsletter campaign. More than 650,000 people use it.
According to Statista in the year 2017, 269 billion emails were sent worldwide, and the features are expected to increase. The numbers could be reached to 333 billion daily sent emails by the year 2022. As you can see the numbers are very satisfactory and full of opportunities for the marketers. There are so many people having their emails and they regularly open them. To capture this huge number of newsletter users, email marketing has become a highly attractive way to do marketing.
Not only the humongous number of users but also the excellent ROI of newsletter marketing. If you can do an email campaign correctly, it can give you 20 to 30 times ROI. So mail marketing tools are now on high demand. On our previous article 5 Effective Email Marketing Software Or Tools For Online Marketers, we mentioned five effective newsletter marketing tools. In this article, we will be talking about a Constant Contact email marketing tool. We will highlight the Constant Contact feature; it’s overview and pricing too.
Constant Contact features
Newsletter marketing tool Constant Contact offers so many impressive features at decent pricing. They offer features like Contact management, drag and drop newsletter builder, real-time reports checking, autoresponders, high deliverability rate, and many more. Below we are mentioning some main Constant Contact features.
Easy to use Contact management:
Creating a contact list on Constant Contact email marketing tool is very effortless. You can import contacts by merely copying and pasting, uploading from various files like CSV files, or you can upload it from any other application.
Drag and drop newsletter builder:
They offer hundreds of templates to use for your emails. All the templates are customizable and fully mobile responsive so that you don’t miss a single mobile user. You get lots of options to create a great looking and stylish newsletter. You can customize colors, fonts, images of the templates.
Autoresponder in Constant Contact:
Autoresponder feature is essential in newsletter campaigns. Most of the time automated emails are needed to be sent. Constant Contact also offers this feature into their mail marketing tool. You can send welcome newsletters for your new subscribers, and it can send scheduled emails on someone’s birthdays or anniversaries.
Check the real-time email campaign reports:
Once you started the email marketing, the most important thing is checking the reports of your newsletter campaign. It is essential to see the performance of your campaign because it will help you to take the necessary steps. On Constant Contact, you can check engagement reports. The reports like; how many newsletters are sent, how many of them are opened and clicked. Also, you can compare email campaigns and check mobile and desktop open rates.
List building tools:
Constant Contact offers any tools to grow your contact list. You can use Constant Contact facebook app, integrate email sign up form to your site, you can build from tablet or text to join tools.
By the Constant Contact segmentation tools, you can create customized contact lists of different categories. You can create contacts lists according to campaigns, already existing lists, companies or organizations, locations. It helps you send the right newsletters to the right persons. It increases engagement rates.
Constant Contact email marketing tool maintains a huge deliverability rate of 97%. They follow industry best practices to help users complaint. They check new contact sign-ups, content, list uploads, and account details to trace suspicious activities. That protects user’s newsletters out of the spam filter. Also, they do feedback analytics from ISP, constantly checks the major block lists.
Constant Contact pricing and plans
This newsletter tool has two plans to choose; EMAIL, and EMAIL PLUS. Both plans are including one-month of a free trial.
This plan starts for $ 20 per month. Some key features are,
- You can send unlimited emails to your contacts.
- The basic eCommerce.
- Importing contact lists from various formats.
- Simple pop-up forms.
- List segmentation.
- Free image library of stock pictures.
And so many more features.
The EMAIL PLUS plan of Constant Contact starts at $ 45 per month. The features of this plan are,
- Unlimited emails to send.
- Advanced e-commerce.Customizable pop-up forms.
- Subject line A/B testing.
- Online donations.
- Automated email welcome series.
- Automated email behavior series.
And many more features.
Both the plans have some common features like; tracking and reporting in real time, mobile app with high powerful features to track results, excellent support, and chatting options. Besides that the marketing calendar, branded or business templates, free image stocks, and lots of more.
The pricing of both plans are depended on the contact list, you have imported. If you make the payment of six months or twelve months, you get a 15 % discount. Nonprofit organizations get a 30 % discount for the same. Email marketing tool Constant Contact offers a 60day free trial without any credit cards. So if you want to use their service, you can click below to start a free trial.
Thanks for reading. We hope you enjoyed the article. If you have any suggestions or queries, please comment below. To read more articles on email marketing see:-