Google AdWords is one of the best digital marketing tools to run an online advertising campaign. You can attract your potential customers easily with this.
According to reports every day 3.5 billion people search on Google. Google is currently on the top among other search engines present on the internet. Globally 80 % people search on Google worldwide. There are other search engines like Bing, Yahoo, Ask and others. But their number is very few. So as you can see the number of Google users are how significant. Google can provide the massive data on the internet users which no other search engine can do. So running a digital marketing campaign on Google definitely might be a great idea. Previously we gave a short description on Google AdWords. If you are new, then you can read:- What Is Google AdWords In The World Of Digital Marketing.
Now we are going to tell you about some points to set an effective Google Adwords campaign.
Find and choose the most relevant keywords:
Keywords are the main thing by which you can run Adwords campaign on Google. At first, you have to understand your business. Which kind of keywords is connected to your business, which keywords people may search for your service you offer. If you choose wrong keywords, you will not get the potential customers and addition it will increase your budget on your ad spending. As you know, all the keywords you pick up have their bid price. So choose the keywords correctly. One more thing we would like to share only choosing your preferred keywords is not enough. You have to block negative keywords too. If you do not do so, you will not get your ideal clients. As an example suppose you sell only new smartphones online. So you need to block keywords like old, second hand, used or something else related to those.
Choose the perfect Google AdWords campaign:
Choosing the right campaign is one of the key things to start your digital marketing strategy on Google AdWords. To get more clarifications on the digital market strategy you can read:- How to Create an Effective Digital Marketing Strategy.
If you are new on business and going to start the ads, you should choose the Search Network only campaign. In another scenario, if you have a brand and want to viral your brand, then you can select the Display Network Only campaigns. When you have an established business, and you want both the sales and popularity you might go for the Search Network With Display Select ad campaigns.
Involve call to actions to your Ad copy:
Ad copy is an extraordinary type of content appears on the search results and has lots of impotence to attract customers. When you write the Ad copy, your intention should be to tell the people to take actions. How exciting and effective you Ad copy be you will get more sales, more conversions. There you might write an alluring headline for any kind offers or discounts. There you can also include phone numbers, and say to the viewers to give a call or know more, grab your offer, etc.
Set your budget first:
Before you start the campaign on Google AdWords, you need to set your budget first. If you are going to start the campaign, you have no idea how many conversions you will get how money it will cost. Generally, when you start a new campaign, the average CPC (cost-per-click ) stays high. So if you do not set the budget, you might get spent lots of money and don’t get your expected return on investment (ROI ). We will recommend when you are newly starting to go for low investments and low CPC. Once you get the idea about your Google AdWords campaign performance, you can increase the bids.
Keep an eye on your efforts:
Once you run the campaign on Google AdWords, you need to check your campaign reports regularly. You can use Google Analytics or analytical tools to get the idea. Google Analytics is a free tool offered by Google. To know more on Google Analytics, you can read:- Know About Google Analytics, And How Does It Work.
It is essential because you can track which keywords are creating conversions for you, which keywords are performing high or low. According to the report, you can modify your Google AdWords campaigns.
As you know if you have a new site you will not get visitors there. For The proper search engine optimization, you have to wait for a while. Search engines improve the rankings of websites which have good traffic. So if you run ad campaigns on Google AdWords, then you get conversions, and besides that, your site gets SEO friendly. So running the ad campaign is pretty good enough. When your website will start getting lots of organic visitors your investment in digital marketing will decrease.