Maybe you did not know what is schema markup or structured data but as you are online you may have seen it's useful benefits in search engines.
When you search on google anything so many, you see the top result comes up in different designs & shapes, with lots of information on it. Beneath that other results took place, but they do not have as much information as the top one. The information varies on the topic you search for. If you search for anything about famous people, it will appear in another shape. For any product or company, it will be another shape. But, one thing is constant for all that they look at the top, and their view grabs more attraction from surfers. The reason for appearing in that shape is schema markup. In this article, we will be discussing what schema markup is, and it's importance in search engine optimization. So let's begin with,
What is schema markup?
Schema markup is microdata, which provides search engines with additional data to better understand your website. It leads search engines to provide more useful data to visitors. The schema markup is similar to HTML tags, which site owners can add to their website HTML. If your website has a schema, search engines can show more vital information of you, and it will lead to more click through rates. The schema markup is also referred to as “schema.org” or “structured data.”
We see websites in visible formats where everything every detail we can understand easily, but the search engine does not see sites like us. Their crawlers see the site in the shape of lots of codings. That's why the job is tough. To make search engines friendlier with websites, the world's major search engines jointly created schema markup, which can provide additional data to search engines.
According to Wikipedia, to give users enhanced information and semantic search, the world's major search engines together started an initiative in 2011 and started this schema markup.
When someone structured his website with the schema markup, search engines can show your results as rich snippets, rich cards.
There various types of structured data available. They are as follows,
- Organization Schema
- Product & Offer Schema.
- Rating/Review Schema.
- Local Business Schema.
- Article Schema.
- Person Schema markup.
- Event schema markup.
And many more.
This schema is exclusively for companies if they want to show more information about their organization. For instance, it shows how many employees in your organization, contact information, organization logo, and many more.
Product and offer schema:
If you have any product or service and want to sell it online, this product schema will definitely help you a lot. It shows more information about the product or service on hit's ratings, reviews, it's pricing, availability. In recent times most people do online shopping, and they purchase something looking towards its ratings. It will help you to grab the attention of your potential customers.
People not only do shopping by viewing reviews or ratings but also do lots of more things. For a review website where people give their ratings on various things can use this rating or review schema markup. Google will show snippet results on contents like movies, products, books, courses, apps, games, how-to, and many more.
Local Business Schema:
When we need any service like computer repairing, plumbing service, or want to nearest restaurant, hospitals we type on google” the service” and near me. If you have a similar kind of service-related website, this local business markup can give you more consumers. This schema markup shows your potential clients your business picture, graphical location on Google Map, opening hours, directions opening hours phone numbers, and many more. If you have a local business and want to improve its SEO, you can read A Simple Local SEO Guide to Boost Your Business.
If you have any article website, want to enhance the exposure of your articles to visitors, then this article schema markup can help you with this. Various type of article websites related to tech, blogs, sports, news, different kind of article websites gets rich snippets from Google with article schema data.
Person Schema markup:
This markup shows some basic information about any person. The person markup shares information on people's birthday, education, education, net worth, and many more.
Event schema markup:
For adding extra information for any scheduled concert, program, or event, this data markup is beneficial. It shows the event venue, date, time, and many more.
Now let's see-
Some benefits of schema markup in SEO:
There is no such proof that schema markup directly impacts on getting more organic visitors, but if you know what SEO is, you will surely know that it has an impact on the search engine.
If you have microdata for your website or webpage, there is a chance that Google will give you rich snippets or rich cards as per your content. The rich snippets contain additional information, which grabs the attraction of visitors. Also, getting this unique feature is not so easy. You have to be up to mark. You may notice all the rich snippets stay on the top of the Google search engine result page. Most people consider clicking only the top results. So, if you create the schema markup, it will improve your click-through rates, which is a significant benefit in search engine optimization. When a search engine sees that user interaction is getting high search engine ranks it on top.
That is the benefit of schema markup as the search engine optimization perspective. As mentioned earlier, schema markup is a type of codings, and it is a technical work of a website. Most of the website owners know nothing about it. If you are among them and want to know what does your website contains schema markup, then how are you going to do? Well, this is not a very tough job.
There is a from Google, which will help you to check whether your website has structured data or not. Its name is the Google Structured Data Testing Tool. This tool not only tells if you have schema markup or not but also it tels if you have any issues with your structured data.
If you find that you do not have the structured data for your website, then you can hire experts for that, or you can do it on your own. There are lots of schema markup generator tools available. Some are free to use, and some are paid.
Thanks for reading. We hope this was informative. Read more SEO related articles: