Do you want to improve your email open rate? If yes, then read this article to learn how you can get higher email open rates with our proven strategies.
At present, most online marketers use different types of digital marketing strategies to increase their business. Although email marketing still has one of the most effective ways to get you the most engagement rate and return on investment than any other marketing strategy. According to the Campaign Monitor, every $1 spent on email marketing typically generates about $44 in ROI.
But do you know, a successful email marketing campaign includes lots of things and that can affect your business? Sometimes we make plenty of mistakes when sending out digital messages and that can affect our overall campaign health. From click-through rate to unsubscribes, and engagement to reply, all are playing their part in an effective email marketing strategy. Although, none of those things matter one bit unless your emails are getting opened in the first place. So, if no one opens your email, then you cannot generate real profit, as well as it turns positive impacts on the overall performance of your email campaigns. In this article today, I would like to share some quick strategies on how you can increase your email opening rate. Let's first look at what is email open rate?
What is the email open rate?
An open email rate is the percentage of the total number of subscribers who opened an email campaign. Although these rates may be vary depending on the type of business (B2B or B2C), the size of the company, and the relevancy of the customers.
The tracking of your open rate is not only an important metric but with the help of this, you can also see how you stand against your competition. Without an excellent open rate, the most significant campaign can't be started.
You can calculate the email open rate of your campaign by using the following formula: Email Open Rate = Email Opened/Emails Sent – Bounced Emails X 100.
For example, suppose you have sent emails to 100 contacts, out of which 10 were bounced and, 20 are open. Then your open rate will be 22.2%.
What is the average email open rate?
Most email marketing software companies have released the data of average email open rates on various industries and their businesses. You can check the reports from the below links:
- According to Campaign Monitor, the average email open rate should be between 15.25%.
- Mailchimp has benchmark reports that tell us the average open rate is 21.33% and which may vary for per industry and per company size.
- Constant Contact has published average industry rates which can be useful benchmarks if you sent a large number of emails to your audience or customer.
Note that your open rates are not set in advance. They may vary across the different emails you send. If you are experienced in email marketing, you probably measure the success of your campaign by measuring your email open rate and click-through rate. But if you are an apprentice, then how can you do it? So, at first, you should figure out what your average open rate is now before you apply any of the tips. As well as, you can try to analyze some email campaigns so that you can gradually determine what your average open rate is.
How to improve your email open rate
Improving your opening rate will undoubtedly have a direct effect on your business. If you haven't run any email campaigns yet, you can apply the tips below that can help you yo optimize your open rate.
1. Create an attractive subject line:
The subject line is one of the essential lines of your entire email. It is one kind of thing that a customer sees first in any email. The subject line is like a blog post headline or the tagline of an ad. Without optimizing your subject line, you cant get the desired result. According to Invespcro, “47% of email recipients open an email based on the subject line whereas 69% of email recipients report email as spam based solely on the subject line.” So, you should need to invest some extra time in crafting creative subject lines before you send your emails.
2. Always try to write amazing content:
Content is one of the important things in online marketing. If your customers are happy with your content, they are more likely to open your emails in the future. So, when you deliver your digital messages, keep the focus on your writing. As well as, try to write interesting, engaging, and informative emails every time.
3. Segment your subscriber list carefully:
If you want to increase your open rate, first of all, you need to understand what your customers really want. However, you will not be able to easily understand your customers from your first email promotion. When you learn more about your list, you can start to target your contacts with more relevant information.
4. Send your email on time:
Timing and day are important factors for email marketing. If you set the right timing on your email campaigning you will get a higher chance to open rate. So, first of all, imagine what is the best time for your readers are more likely to open and read your emails. Generally, according to MailChimp, emails are more opens during the work week, specifically on Tuesdays and Thursdays. Moreover, you can also find out the relevant time by tracking several months of marketing reports.
5. Optimize your emails for mobile devices:
From reading a mail to buying a product now everyone using their mobile. According to the Litmus 56-percent of emails are now opens on mobile devices rather than desktop. So, If your email message didn't load properly and open on mobile devices you will get in trouble.
Thanks for reading. We hope this was informative. If you want to read more digital marketing related articles, then you can read;