Vodafone Idea partners with Hungama Music to give premium streaming services to users
The Indian telecommunication company Vi has partnered with the music streaming platform Hungama Music to launch a dedicated streaming service. Under the partnership, Vi prepaid and postpaid users will get six months of Hungama Premium subscription for free that will bring ad-free music content in 20 languages across genres from Hungama’s library of songs.
As a result of the tie-up, Vi users will get access to songs as well as unlimited downloads from endless playlists, podcasts, and music videos through Hungama Music using the Vi app. Both prepaid and postpaid subscribers to the Vi network will also get the ability to set caller tunes while listening to their favorite tracks.
In addition, Vi subscribers will also get a chance to attend 52 live digital concerts on the Vi app.
We’re excited to announce that Vi has partnered with Hungama Music to offer premium music streaming service on the Vi App. Under this partnership, #Vi will offer 6 months premium subscription of Hungama Music at no extra cost to all our postpaid & pre-paid customers @Hungama_com pic.twitter.com/A50xf0FcOF
— Vi_News (@VodaIdea_NEWS) December 13, 2021
Commenting on the launch, Avneesh Khosla, CMO, Vi said, “Vi strives constantly to enrich the lives of its consumers through its partnerships with brands that have experience and expertise in the field of entertainment, education, health, and financial services. Vi is committed to work with partners across varied domains to provide unique and compelling digital offerings for its consumers with varied needs and preferences. In the near future we will continue to see a lot more new initiatives being launched as of this agenda gains scale and momentum.”
“We are excited to be a part of Vi’s 250+ million-strong customers’ musical journey. Our association with Vi has seen us introduce a first-of-its-kind Pay Per View service model in India’s exploding Premium Video On Demand (PVOD) market, earlier this year,” said Neeraj Roy, Founder, Hungama Digital Media, in the statement.
Other Indian telecom service providers such as Jio and Airtel already have a dedicated music streaming platform integrated into their services. While Airtel has Wynk Music, Reliance Jio has JioSaavn. Both the music streaming applications have a large music library, which allows users to access playlists and download music for listening offline.
