To build customer confidence Thomas Cook India and SOTC launch ‘Risk-free Holidays’ Campaign

Mumbai, India: Thomas Cook (India) Limited and its Group Company, SOTC Travel, have launched an innovative ‘Risk-free Holidays’ campaign. The brand campaign addresses the concerns of travelers and clarifies their doubts/ uncertainties associated with traveling again.

Traveling in the Covid-era can be challenging, more so keeping in mind the flux in travel and health guidelines. With vaccine acceptance and easing of restrictions, there is a strong pent-up desire, with travelers longing to re-start their international holidays. To make it simple and worry-free for customers, the Companies have launched a brand campaign that addresses all apprehensions, thereby streamlining their travel decision-making process.

Currently, customer concerns could arise due to multiple reasons – from personal challenges to travel-health protocols, fear of contracting an infection on holiday, the possibility of an unexpected issue/help needed while on tour, traveling with vaccinated passengers/staff, or not, etc. This unique Risk-free Holidays campaign aims to reassure customers that Thomas Cook & SOTC will take care of the minutest concerns – whether physical, financial or mental safety, and thus ensure a smooth holiday.

Additionally, to instill confidence, the Companies, are offering complete flexibility of a risk-free holiday with a limited period of complimentary re-scheduling and zero cancellation charges. More importantly, Thomas Cook and SOTC’s “Assured” Safe Travel Program – developed in association with Apollo Clinics, ensures best-in-class travel safety protocols covering every distribution, delivery, and partner touchpoint in the travel ecosystem. “TravShield” an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, ensures traveler safety in the pandemic era.

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