SEO Tips

Tips To Increase Your Website Speed To Rank Higher In Google

Many people often try to increase their website speed but, there are certain things that need to check.

Now, it’s not unknown for people that website speed is a significant ranking factor for websites in Google. For a keyword, if your website is not surfacing to the top page, that means you are likely to see very poor to no organic visitors at all.

Making your website load faster should always be the first priority for website owners, but that is not easy. Your site speed depends on multiple factors. That’s why focusing on one or a few things won’t give you much effect. So, stick up and make a checklist for your website. If you also want your website to load faster, below points mentioned below would help you the most. Here we will talk with you about some points that you can check at first and some of them can be fixed later too.

Choose a reputed hosting company:

Your website speed widely depends on the hosting plan you have chosen as well as the hosting company. It is obvious that higher plans will offer more features, speed, and performance. If you leverage VPS over shared hosting, that will give you much enhanced and smooth performance. However, the hosting company also plays a big role in that. If you choose a less reputed hosting provider, you might get it at lower pricing, but you won’t be able to experience your expected speed at all.

Always use needed and optimized images:

Images are an integral part of and websites and blogs. They grab audience retention and improve the duration of the visitors. But images are also responsible for slowing down your website. Actually, when someone visits your website or any webpage, the browser loads all the data of the page. You might have noticed it takes more time and data to load a photo-oriented website than a static blog site. The photos are the heaviest objects on a website as very a much smaller number of websites integrate videos on them. However, photos nowadays are much higher in quality, making them higher in size than they used to be in the past. So, you need to use optimized images on your site if you want your website or web page to load faster. Optimizing is a technology that reduces the size of an image without affecting the quality of the image.

Many people use it manually, but there are technologies that allow you to optimize your photos without doing anything else. All you need to do is integrate an image optimizer into your website.

You can use tools like ShortPixel, which is one of the most popular image optimizers available on the internet. You can read our ShortPixel Image Optimizer Review, to know more about it.

Even though images should be optimized, still it is always better fewer images. Unnecessary images will slow down your page loading speed. All these are about the images for your article thumbnail images, but many people also use background images on their website. It definitely makes their article and website more attractive, but it certainly makes your website slower too. Most people use images in PNG or JPEG format. Comparatively, JPEG images are heavier than PNG, but you can reduce the size of the image by using WebP format.

Don’t bombard your website with ads:

For many websites placing ads is the only earning source. Especially content-based websites monetize their web content through various ads. But ads have a significant role in slowing down your website. Most of the ads are actually coding, which you need to place your website header. For example, Google AdSense is the number one website monetization platform on the internet, and it serves billions of ads to millions of websites each day. Once you successfully joined to their advertising program, you get ad codes. They show different types of ads there, banner ads, text and video ads, graphical ads, and many more. No matter how they appear when you visit a page, the ads also load with the rest particulars like images, graphics, texts, and coding. You can experiment with the same page with ads and without ads. The page that does not have ads will load faster. Many people use multiple ad networks at a time to maximize their earnings. But, it is annoying for the visitors to see too many ads.

Avoid using too many plugins:

WordPress website owners can add extra features and functionalities to their website by installing plugins to their sites. The plugins allow you to add features without worrying about the coding. But too many plugins make your website slow to load, and the reason is very simple to understand. Even though you do not need any coding to install a plugin but, the plugins are made of coding. Each time someone visits your website, all the pieces of coding also get loaded. As the number of plugins increase, the number of coding also increases. So, if you want to get higher speed to your site, avoid using too many plugins.

Strat using the CDN:

CDN stands for content delivery network. That is also a new technology that helps to serve your website faster. When you buy hosting or a server, all your data is stored there. Besides, when any visitor request to visit, the data is served from the server where it is situated. Now, suppose your servers are placed in the US. So, people from the US will be able to access your website faster. But if someone is visiting your website from Asia or Europe will experience less speed. Why? Because the data is being served from the US. Now, if you connect your website from CDN, the date is served from the CDN servers. The CDN providers create their data network around the globe, and the user gets served the data from their nearest data center.

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