If you are running a website or webpage then without SEO your rankings in search engines will never grow up, and you will hardly appear on organic results.
Do you know 3.5 billion searches are performed every single day on Google? Every moment tons of people are looking for your products and services on Google; but even though there are billions of searches done by the people every single day, according to the reports only 9% of web pages get organic, free, and consistent traffic from Google. The rest 91 % contents get no traffic. So if you want to be on among the 9 % then stay tuned on this article because we are going to give you the beginner guide on SEO. Here we’ll cover the most important things that you should know to ensure that your website is optimized for search engines. Let’s get started.
What is SEO for the Beginners?
The word SEO stands for search engine optimization. It’s the process of optimizing your website and web pages content to the search engine to get free organic traffic from search engines like Google, Bing, Yahoo, etc.
As an example say, Google is a library of billions of various kinds of books. The library has billions of books with hundreds of trillions of pages. So when you search for something, then Google would search through these books and extract pages that contain the keywords or closely related words that match with your search. But search results don’t show you in any random order. Google tries to return the most relevant results first by using sophisticated algorithms. They set some very critical algorithms to show someone on the top of their search engines. Nobody can tell exactly how these algorithms work and how someone go top on Google ranks. It is tough to understand search engines algorithms.
But due to having lots of experience, we can give some idea on Search engine optimization and share some SEO techniques. There is something we need to focus; we need to make sure that it's easy for search engines to understand what your page is about. So we are going to explain all the things with an example.
Say you have web designing service in Mumbai, India named “ABC Web Design.” You have just started the service, and you don’t have connections, so there are no referrals. So now how will you do the SEO work for that? The total SEO work can be divided into two main parts
On-page SEO and Off-page SEO
First, we go for the:-
The first thing you have to do is the keyword research find relevant keywords that people are searching for and see how these search queries would fit into your business. The easiest way to find the relevant keywords for your business is just put yourself on of a potential customer; what kinds of key they might search for your business.
Now say a person from Mumbai needs a website for their company. Now he might search on Google for “Web designing in Mumbai.” For searching the relevant keywords, you might use some tools that will give you massive data on searches done by the people. One free tool you might use is Google. From Google AdWords, you will find tons of data for free. But access that data at first you have to create an account on Google AdWords.
To find relevant keywords you might also use some premium tools that are available on the internet, but you have to spend money. It is a very vital part to do the keyword research and choose the relevant keywords because people will find you by searching the keywords.
Optimize Your Webpage with the Keywords:
After collecting all the keywords now you need to optimize your pages, you need to use those keywords on your web pages. In the world of search engine optimization, this is called “on-page SEO.” When you get a clear idea on the keywords, you need to focus on which terms are most natural, and people might search for the most. For example; “web designer in Mumbai” and “web designing in Mumbai” which term would be more searched by the people you have to be smarter on that.
First is the landing page or home page, where you might write that best web designing service in Mumbai or something like that. But one thing you should keep mind you don’t have to use your exact match keyword. One more thing you should keep in mind that you should not try to manipulate Google. As we told before they have such a high technology and bots to trace any webpage. We are asking this because you should not use the keywords everywhere it’s no need to use or where they don’t belong. You need to optimize your page for the people. You need to use the keywords in such a way that people and search engine both fluently can understand what your page is all about.
. For example, to use the keywords for SEO, you might write on your webpage “We provide the best web design service in Mumbai our web design service is far better than other web design services.” These kinds of things will not help you but will harm you. On the on-page SEO, you need to focus on three things Title, Meta Descriptions, and the main content.
SEO Friendly Title Creating:
When you look at Google’s search results, you’ll see there is the visibility of a website shows above part in blue and the text at below. If there are no ad written, that means the top part is called the title tag, and the other part is the Meta description. That is done to entice someone to click through to your page. And if people click through to your page, then that’s telling Google that your page is likely relevant to the reason why they had searched for the query in the first place. You can notice that Google even bolds these keywords and similar keywords within the search results making them stand out. So keep that thing in mind you can create your title tag for your webpage.
SEO Friendly Meta Description:
The second one is the Meta description, and you can explain in a couple of brief sentences what the page is about. But rather than putting a generic Meta description that everyone is giving you can write something special something more exciting but right.
The Content of the Page:
The final thing of on-page optimization is the most important, and that’s the actual quality content on the page. You should create user-friendly content that users and search engine both can easily understand. For creating an SEO friendly landing page you might write a little about you and your services you offer, you can put some testimonials from your clients. At the headline tag or H1, you should use your main keywords, and the H1 should be clear on what your page is about. The thing you always should keep in mind that the people clearly understand and Google best identify your page as being relevant to the user’s search query. The keywords you use on the content also should be used in such a way the, user experience might not get affected.
- For the service pages, you need to do the same things you do for the home page. You need to search for similar keywords which are related to your service and use them on your pages.
- Another thing is very much crucial for search engine optimization, or SEO is creating internal links. The internal links are those links you build into your website between various blogs or pages which are present on your webpage.
- The last thing you should do is to include your primary keyword phrase in the URL of the page. A really quick thing you can do is to look at the top rankings on Google similar to your service and see how they’ve optimized those pages to rank top. Alright, after optimizing all the pages that’s it for covering the basics of on-page SEO. If you’ve done this for all of your key pages, follow this SEO advice then you can easily beat your competitors and easily get easily be on search engine's organic results.
The next part and the other essential part of ranking high on Google is off-page SEO. Off- page SEO regularly refers to link building. And backlink building is the manner of having other websites to backlink on your web pages. Essentially, links act as votes or different people beings vouching in your site announcing, you are real, and they consider them that they would send my traffic to their internet site. ”it really works in a comparable manner which you could refer your friend to buy a product from whatever shop due to the fact you’ve tried it, used it, and loved it. The best backlinks you may get from relevant pages, the higher you’ll rank in Google.
Now the phrase “best,” used because there are a variety of extraordinary styles of backlink you can get from like forums, directories, and editorial backlinks to name some. But in case you think about it, an area like a forum in which actually everybody can take a link will get less value than a link from a blog. But to be clean, other forms of links will still keep a few sorts of value, however probably now not as a good deal as links like editorials might. So in case, you’re focusing on great, then you definitely will likely want to prioritize editorial backlinks. And the main way to get links from other people’s blogs is through something that SEOs regularly talk to as “outreach.”And outreach is precisely the way it sounds. There are three matters that you want to make your outreach campaigns extra a hit.
- You need people that are interested in the stuff that you do.
- You want a terrific reason to contact them.
- You need a pitch that someway advantages them. As example,
First, we need to become aware of individuals who are interested in what you're doing. The maximum sophisticated one in the context of link building is websites that have already linked to your competitors. Blog proprietors are usually at the hunt for new content. With guest posts, your motive to contact them is quite affordable, and also you’ll be presenting value that is unfastened content material that advantages them and their website. The following outreach prospect you could locate groups in a lateral non-competing area of interest. You could contact people to form significant relationships. Your businesses pass hand-in-hand, and you may pass on referrals to every other, you could link lower back to every different as a ‘preferred dealer’ or link to others’ content material in guest posts in which it's applicable. And this isn’t confined to merely nearby businesses. This applies to anyone. So, discover some solid partners who are on that same journey as you in a lateral niche and assist every other out. Now with link building, there are various strategies.
We are on to the final SEO advice that quite a few newcomers ignore. Now, if you have something to promote, putting in your homepage and product/services pages might be the first thing which you’ll do or did and for excellent reason. Those are the pages to generate leads and sales for your enterprise immediately. However here’s the very last tip: Start the blog because contents provide information and help others. The same is going for gaining backlinks. People are more likely to backlink on your content material if it’s beneficial, actionable, and solves the trouble. You will see that the pages that generate the most search traffic mostly come from our blog articles. Blogging lets you reach large audiences.
If you follow all these SEO advice correctly, your rankings in search engine surely will up. SEO is a long-term process. So for getting results, you have to wait. But all these things will increase not only your Google rank as well as rankings in search engines like Bing, Yahoo too.
Thanks for reading. Hope now you have got a clear idea on SEO guide for beginners. If you have any queries or suggestions, please comment below.