Online marketplace Snapdeal has launched Japanese low-cost brand Miniso on its platform. This brand has been included in various categories.
The Snapdeal said that it would have over 150 Miniso products across various categories like beauty, baby care, home furnishing, stationery, mobile accessories, and decor. These products will be available in the price range of Rs 190 – Rs 790.
“Our merchandising strategy is focused on offering good quality merchandise for the value conscious Indian consumers,” said Snapdeal spokesperson.
“Snapdeal’s core strength lies in serving customers in tier 2 and 3 markets. This will help us reach more customers deep in India,” said Siddharth Venkataraman, CEO of Acchakart, which handles online sales of Miniso in India.
As for the launch offer, Snapdeal will be given an attractive discount offer on its Miniso products. The Bank of Baroda credit cards holders will get an additional 15% instant discount when they purchase these products. As well as, the Citibank cards can be avail 15% cashback on it, and 5% instant discount on HDFC Bank Credit cards.
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