Google launches Seasonal video ad templates for Google Ads

Internet tech giant Google has launched new seasonally-themed video ad templates in Google Ads. These types of ads will help marketers to sell their products promptly and effectively during holiday or seasonal festivals.

“The templates have designs and music tracks that reference the following holidays and moments: Diwali, Hanukkah, Christmas, and seasonal sales events like Cyber Monday and Black Friday,” Google said in a post.

Nargis Sakhibova, Product Manager, YouTube Ads, said, “As with all of our templates, you can customize them with your images, logo, brand colors, and text. Videos you make may be used in any campaign that accepts video assets, like Performance Max campaigns, Video action campaigns, and App campaigns.”

Meanwhile, Google Ads announces 3 new reporting columns for Ad Campaigns which will make marketers easier to understand how conversions impact their campaign performance.