Tech

Google Ads announces 3 new reporting columns for Ad Campaigns

Google Ads is rolling out three new columns to reports that make it easier to understand how conversions impact campaign performance.

The three new columns include the following:

  • Results.
  • Results value.
  • Conversion goals.

Results Column:

The results column shows the number of conversions received across your primary conversion actions for each of the standard goals in your account. This column will also show you the impact a campaign is driving against goals it’s not optimizing towards.

Results Value Column:

The results value column shows the calculated conversion values you’ve received across your primary conversion actions for each of the standard goals in your account.

Conversion Goals Column:

The conversion goals column shows you the goals listed in your campaign-level settings that drive performance.

The three new columns in Google Ads are available on the Campaigns page for tables and charts and in custom reporting pages like the Report Editor or Custom dashboards. You’ll also be able to access this data at the manager account level, as per Google.

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