Google Launches Another Social Network App Shoelace

Users Can Also Create Their Own Activities On Shoelace App.

Tech Giant Google has announced a new social app called ‘Shoelace‘. This app will connect users with others sharing similar interests via activities.

The app is coming from Google's experimental area, 120 incubator. According to Digit, Shoelace is a new hyperlocal social app that is for people who want to meet people that share similar interests. Users will be able to start activities in their city and can invite friends or other people nearby. It doesn't seem similar to your typical social networks like Facebook or Twitter and encourages people to do things in real life, rather than connecting with others on the Web.

Currently, Shoelace is operating on an invite-only basis and while Google is planning to bring Shoelace to cities nationwide, for now, they have decided to focus on New York City first. Google says, “This will help us determine what works and what doesn’t as we work to make the app available to more people.”

The app asks users for their interests and then recommends a series of “hand-picked” local activities. These activities are called “Loops” says Google in the FAQ section of the official Shoelace website. The users can also create their activities and invites others to join in.

You can download the app from Google Play if you are from the NYC area or browse the official website Shoelace.

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