Flipkart Launches Its First Furniture Experience Centre In Bengaluru
By This Step Flipkart Is Moving Towards The Categories Like Furniture Which Still Needs Touch-and-feel Format.
Walmart owned E-commerce platform Flipkart said on Sunday that it launched its first furniture experience center. This center has opened in Bengaluru.
The company said, “In order to give a touch and feel experience to customers in an ever-growing online furniture market, Flipkart has introduced its first furniture experience center in Bangalore.” According to Flipkart, they are also working with Google to give customers more viewing experience at the furniture centers through integration with Google Lens, and people can explore the catalogs through Google Lens. The new furniture experience center is spread across 1800 feet.
Adarsh Menon, who is the vice-president of furniture, electronics and private label at Flipkart said,
“The furniture category has traditionally had a strong presence offline because customers like to see and touch the products they are buying.”
“The idea behind the furniture Experience Zone is to allow customers to explore Flipkart Furniture’s offerings in a new and innovative fashion,” he added. Besides that, Flipkart is trying to set up two more furniture experience centers in Bengaluru.
Furniture is among the fastest growing online segments. Not only the people from metro cities but also from the 2 and 3-tier towns. The market size for online furniture expanded $17 billion in India by 2018.
