ALTBalaji launches the #ALTBINGEATHON campaign to celebrate the monsoons

ALTBalaji, one of India’s leading homegrown OTT platforms has introduced its latest monsoon campaign, #ALTBINGEATHON.

The platform takes a fun route to raise awareness around staying safe at home amidst the ongoing pandemic and lift their spirits by binge-watching ALTBalaji’s entertaining content library.

With 80 percent of its audience aged below 35 years, ALTBalaji introduces this quirky campaign for the youth that encourages everyone to stay at home safely while giving them a wide variety of captivating content to explore and enjoy, platform said in a statement.

Speaking on the campaign, ALTBalaji’s marketing & revenue SVP Divya Dixit said, ” Monsoon is the perfect weather to get into our crazy space and enjoy binge-watching our favorite shows while we relish the rains through the window. #ALTBINGEATHON is a reminder to our audience to go back and watch those shows they always wanted to. With 84+ Hindi original shows across all genres, we want our audiences to be spoiled for choice. We can only promise more and more entertaining content going forward.”

With a strategy to focus on youth programming for the country, ALTBalaji’s offerings include premium and original series across genres. The company boasts 4.7 million subscriptions during the year and currently has an active subscriber base of over 2.3 million.