YouTube on Tuesday, July 20, launched a new way for video creators to earn money from fans through a feature called Super Thanks.
The feature, a fourth way for YouTubers to earn money from their viewers, comes as competing platforms like short-form video app TikTok and Facebook Inc's Instagram are investing heavily to court creators filming viral videos.
Fans can purchase Super Thanks at four price points, from $2 to $50, as a way to express gratitude and support their favorite YouTube channels, the company said in a blog post.
After purchase on a video page, a highlighted comment will appear in the comment section, allowing the creator to respond to the fan's gift with a comment.
The feature is available to creators and viewers in 68 countries on desktop and mobile devices (Android and iOS) and will expand to all eligible creators in YouTube's partner program.
Fans have been able to pay for exclusive content through channel memberships. Viewers on a live-streamed YouTube video can also pay for Super Chats to pin their comments to the top of the comment section.
Super Thanks is currently in beta and available to a group of monetizing creators. YouTube is working on expanding it to more creators by the end of the year. Creators can check if they have early access by following the instructions from here.