Twitter introduces ‘Blue for Business’ to help distinguish between brands and individuals
The micro-blogging platform Twitter has launched a new feature called ‘Blue for Business’ subscription for the companies. With this subscription, the company aims to differentiate the companies and important persons from others.
Adding to that, the company has also shared a blog post in which it added, “We are taking Twitter Blue’s rollout as an opportunity to further enhance and distinguish businesses on Twitter. As a Twitter Blue for Business subscriber, a company can link any number of their affiliated individuals, businesses, and brands to their account. When they do, affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold checkmark.”
This means that the new Twitter ‘Blue for Businses’ subscription will provide a square company badge with a golden check mark, just like the existing Twitter offerings. Notably, employees who work for the company that subscribes to ‘Blue for Business’ will also receive a square company badge and a blue tick on their profile. But the company will first need to link the affiliated individuals, businesses, and brands to their account for the same.
Today, we’re rolling out Twitter Blue for Business, a new program that lets businesses distinguish their brands and key employees on Twitter. These accounts will show a square company badge next to their display names. pic.twitter.com/d6sNPqFNnY
— Twitter Business (@TwitterBusiness) December 19, 2022
“This is an incredible moment for businesses to further incorporate their affiliated individuals, businesses, and brands into the DNA of Twitter,” the company said.
“In the future, we plan to layer more value into the offering to help businesses and their affiliates get the most from Twitter,” it added.
The micro-blogging platform is piloting Blue for Business with a select group of businesses for now, but next year it will roll this out to more businesses who wish to subscribe.
