The India Design Fund to take place between 14th and 20th May

New Delhi, May 12 (IANSlife) ‘The India Design Fund' is a fundraiser sale in collaboration with StoryLtd by Saffronart set to take place between the 14th to 20th May 2020.

The Fund brings together powerful voices from within the industry committed to support, advocate and collaborate for the transformation of lives, livelihood in design. Recognising that the disenfranchised in times of critical need, one must also advocate for better, safer lives, entrepreneurial growth, and environmentally sound practices.


The aim is to launch multiple initiatives to address the immediate needs bringing together in the design, construction, and craft industry to support construction workers, migrant labourers, and artisan groups whose livelihoods, communities, and craft traditions are at risk.

The Fund shall present its first sale bringing together ‘A cross section of leading Design Minds and Practices' from India through a collaborative online sale in association with StoryLtd by ‘Saffronart,' titled ‘OTLO, curated by Ashiesh Shah.'

The proceeds from the week long sale will be directed towards charities working on ground with the communities who have been severely impacted by COVID-19 health crisis.

From the works of Dashrath Patel to Gunjan Gupta's ‘Ikkis' and ‘Design Objects'? from Shah's Atelier, the collection on sale emits forth hope and solidarity through these times of crisis. Every collaborator has submitted one or more artworks that have been shortlisted by the founding members and panelist's of The India Design Fund – Shimul Javeri Kadri (Founder, SJK Architects), Vinita Chaitanya (Interior Designer, Vinita Chaitanya Designs), Tarini Jindal Handa (Managing Director of JSW Realty), Pavitra Rajaram (Creative Director at Pavitra Rajaram Design), Iram Sultan (Founder and Architect of Iram Sultan design studio), Pareina Thapar (Co-Founder, Longform India) and Ashiesh Shah (Architect and Founder, Ashiesh Shah design studio).

A union of designers from all over the country have contributed, collaborated and constituted a vital aspect of this initiative. The India Design Fund, furthermore, hopes to tackle challenges within the design community, one step at a time and continue to stand as a strong voice for sustainability, improvement of life and safety standards, promoting indigenous craft practices and design in a post-covid world.

To maximise the impact, TIDF shall align with a multitude of NGOs working on undertaking humanitarian aid and disaster relief for migrant and construction workers and craft communities focused on securing artisanal livelihoods from craft production. Proceeds from the sale will go to NGO of United Way Mumbai – Fight Against Covid-19, along with patron donations also allocated towards those organisations mobilising relief to craft communities such as Dastkar Artisan Fund amongst others.

“Saffronart is pleased to collaborate with The India Design Fund, a timely initiative aimed at supporting people whose livelihoods have been affected by the COVID-19 crisis. The power of art in bringing people together was demonstrated in our recent fundraiser auction that raised Rs 66 lakhs to aid three non-profit organizations. By lending our platform to TIDF for this endeavor, we hope to continue to find ways to give back to our society,” states Minal Vazirani, President & co-founder, Saffronart.

In addition to the sale, ‘The India Design Fund' is accepting/seeking ?‘Design Patron'?and? ‘Corporate Patron,?' donations from members of the industry.

“The India Design Fund' is a great initiative as architects and designers come together for this fund raiser for those affected by COVID-19. We as Asian Paints support this cause and stand united with the design community and pledge Rs 25 lacs donation towards the NGOs and organizations fighting this battle” , says Mr Amit Syngle, Asian Paints CEO and MD.

For the long run, The India Design Fund advisory panel deeply believes in nurturing human skills and handmade traditions along with sustainable manufacturing practices for the symbiotic growth of the industry. They are committed to collaborations across the design industry to improve the quality of human experience –for creators and users of design.



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