Samsung unveils new range of Bespoke Refrigerators and Ovens at CES 2023

Ahead of the start of CES 2023, Samsung Electronics introduced the latest additions to its customizable bespoke home line. The latest appliances and features are designed to meet the growing demand for personalization and provide a new level of smart connectivity that allows consumers to be more sustainable in the kitchen.

A wide selection of bespoke fridge variants, including a large wraparound 32” display for the Bespoke Flex 4 Door with Family Hub+ and advanced AI Pro Cooking for the Bespoke AI oven that helps optimize and prepare meals The kitchen is becoming a smarter, more versatile and interactive space than ever before.

“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP, and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”

Bespoke Flex 4-Door with Family Hub+ a bigger display:

The new Bespoke Flex 4-Door with the Family Hub+ model packs powerful Family Hub features into a bespoke 4-door design, combining an all-in-one communication and entertainment hub with an impressive large screen.

The dynamic features of the refrigerator are showcased on its bezel-less 32” FHD display which is almost twice the size of the previous model. In addition, the new dashboard takes advantage of the larger screen, so users can comfortably experience SmartThings services, as well as monitor and control their compatible home devices.

The device also features the new Family Hub software. Samsung tv plus Provides more than 190 free channels, while the integration of Google Photos turns the platform into a digital photo frame making it easy to share and display photos. Thanks to the increased screen real estate and Samsung TV Plus’ new picture-in-picture (PIP) feature, users can catch up on their favorite TV shows while checking and monitoring the status of other kitchen appliances while keeping an eye on what they are cooking at the same time.

The Bespoke Flex 4-Door Refrigerator will launch alongside the Family Hub+ in North America and Korea in the first half of 2023. In addition, the Family Hub software update will be rolled out to all markets where Family Hub refrigerators are sold in 2023. This includes Korea, the United States, East, and West Asia, Latin America, and Europe.

Bespoke expands more customization in the kitchen:

Bespoke Design In keeping with the aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with customizable front panels available in glass and stainless steel finishes. Users have the option to choose from a wide range of door colors and complete your refrigerator to match your home decor. The elegant design of the refrigerator is completed by the auto open door and with recessed handles for easy opening design.

The interior features the latest in food storage and refrigeration technologies. Beverage Center provides easy access to the autofill pitcher with a water dispenser and infuser, giving you chilled or natural flavored water anytime. Meanwhile, the dual auto ice maker is always ready to chill users’ drinks with ice cubes or ice bites.

The Bespoke Top Freezer Refrigerator is available in stylish colors that blend seamlessly with contemporary kitchen interiors. Inside, the Optimal Fresh Zone+ and Active Fresh Filter keep food fresher longer and kill 99.99% of bacteria.

These devices allow users additional energy savings through SmartThings Energy’s AI Energy Mode. When enabled, this feature will optimize the compressor speed and defrost cycle frequency based on the user’s usage pattern and environment. It will help you to save money and reduce your carbon footprint.

Prepare healthy meals with the Bespoke AI Oven:

Bespoke AI Oven[8] Makes food preparation easy by combining powerful intelligence with innovative cooking technologies to prepare delicious meals tailored to users’ dietary preferences.

AI Pro Cooking optimizes cooking settings while monitoring the food. If the oven is set to cook a recognized dish using the oven’s recommended cooking mode, temperature, and time, the AI ​​Pro Cooking System will also send food alert notifications to protect users from burns.

It’s using an internal camera and powerful AI, as well as, Oven Sense Inside Function. First-of-its-kind Food Recognition and Burn Detection AI Algorithm Can recognize 80 dishes and ingredients and recommend cooking settings AI kitchen appliance by UL Solutions receives verification.

Integrations with SmartThings Cooking and Samsung Health allow the bespoke AI oven to analyze users’ training data and dietary goals to recommend meal options based on ingredients they have at home.

Additionally, its modern design features a push-to-open door, which replaces traditional handles to provide a simpler and more elegant appearance. Available in five sleek and contemporary design options, the Bespoke AI Oven is currently available in Europe and will launch in North America in Q3 2023.

Samsung’s new bespoke appliances take smart cooking to the next level, providing more personalized cooking experiences and making it easier for homes to save energy. Visit www.samsung.com for more information on the latest additions to the Bespoke series.