Samsung top choice for future smartphone purchase in UK: Survey

New Delhi, Aug 25 (IANS) Samsung is the most preferred brand for future smartphone purchases in Britain, followed by Apple and Huawei, said a Counterpoint Research survey on Tuesday.

Chances of consumers shifting from Apple to Samsung are high as three-quarters of the current iPhone users count Samsung among their top three choices for a future purchase, the results showed.

On the other hand, Samsung users gave equal importance to the iPhone and Android alternatives.

“Samsung took the lead with its latest SKUs (stock keeping units) and continuous promotion, whereas prospective iPhone buyers are mostly waiting for its first 5G device,” Senior Analyst Pavel Naiya said in a statement.

“Apple users give more importance to the rear camera than Samsung users. It may be a result of the Apple advertisements focusing on camera.”

The survey showed that about half of the respondents are using a smartphone no more than a year old.

Female respondents are holding their devices slightly longer than males while homemakers are the ones retaining their devices for the longest period among all categories.

An overwhelming majority of the respondents were concerned about the Covid-19 pandemic, with 37 per cent stating that they would wait longer than usual for the next smartphone purchase.

“Two-thirds of the respondents are planning to spend as usual, whereas only 11 per cent of them are interested in cutting their budget by 20 per cent or more,” said Research Associate Arushi Chawla.

The “Consumer Lens” survey was conducted among smartphone users during May-June 2020. The consumer opinions are drawn from a heterogeneous group in terms of age, monthly income, gender and occupation.

The European smartphone market declined 24 per cent year-on-year and 22 per cent quarter-on-quarter in the second quarter of this year, according to Counterpoint’s Market Pulse service.

Samsung captured 35 per cent share in the European smartphone market in Q2, ahead of Apple’s 17 per cent and Huawei’s 16 per cent.

–IANS

gb/na