Samsung Rolls Out Samsung Finance+ for its consumer on this Festive Season

Samsung India has launched its popular digital lending program Samsung Finance+ for its consumers to buy its wide range of consumer electronics products.

According to the company, this initiative aims to drive financial inclusion and strengthen Samsung’s vision of Powering Digital India. Through Samsung Finance+, consumers across the country will be able to access easy credit and buy Samsung products such as TVs, soundbars, refrigerators, washing machines, microwaves, and air-conditioners.

“Samsung Finance+ is a simple, universally accessible digital lending platform wherein consumers will be able to upgrade to their favorite premium Samsung consumer electronics product by getting a loan sanctioned within 20 minutes at retail stores across the country,” Samsung added.

To start with, Samsung is launching Samsung Finance+ at around 3,000 consumer electronics stores in 1,200 cities across the country. Samsung said that it plans to take Samsung Finance+ to more than 5,000 retail outlets in approximately 1,500 cities by the end of the year.

“At Samsung, consumers are at the heart of everything we do. Samsung Finance+ is a testimony to our consumer-centric innovation and will help drive financial inclusion, furthering our commitment to Powering Digital India. We are positive that Samsung Finance+ will touch the lives of millions of consumers, especially those who are new to credit and are in semi-urban and rural markets,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.

How does Samsung Finance+ Work?

Consumers can avail of a loan under Samsung Finance+ by visiting the nearest select Samsung retail store with the requisite documents, asking for the Samsung Finance+ desk, and submitting the e-documents for KYC verification. Once KYC verification and credit scoring are done, the loan is disbursed with easy EMI payment plans within 20 minutes. Once completed, consumers can easily buy any Samsung product.

Samsung has partnered with DMI Finance to launch Samsung Finance+ in India. DMI Finance is a non-banking finance company, which uses technology for the transmission of credit to the end customer.