After launching its new station Red FM in Ladakh, 93.5 RED FM, India’s main non-public radio community is partnering with the ‘Ladakh Marathon’. Thought of one of the crucial difficult marathons within the nation, Red FM is proud to be related as the radio associate of their ninth version.
In 2012, Rimo Expeditions staged its first ‘Ladakh Marathon' to encourage the youth to take up operating for a wholesome lifestyle and to take part in an aggressive degree. Presently, it’s a composite of six sub-occasions providing challenges from the simple 5 km run to 122 km Silk Route Extremely. The occasion participation has considerably grown from a number of hundred within the 1st version to hundreds up till the eighth version in 2019. Over time, the ‘Ladakh Marathon' has turned into a key cease on the worldwide marathon calendar.
Talking about the announcement, Nisha Narayanan, Director & COO, RED FM, and Magic FM, mentioned, “Red FM is delighted to be associated with and support the Ladakh Marathon. It has been an absolute pleasure to make acquaintance with Padma Shree Awardee, Motup Chewang. RED FM has recently started operations in Leh and this is our first ever association. We believe in the power of collaborations and building communities. This association will help us reach out to the runners across the world who will be participating in the Ladakh Marathon. Our plan is not only to engage people in Ladakh but also to create the buzz of the marathon across the country through our network and encourage them to participate or witness this grand marathon. We are truly happy to be part of this journey that dreams to ensure the Ladakhi runners not only earn their stripes in national marathons but also represent India in Olympics.”
Speaking in regards to the initiative, Chewang Motup Goba, Founder & Race Director, Ladakh Marathon, the Khardungla Problem, mentioned, “I am truly honored to be associated with Red FM, the official radio partner for the Ladakh Marathon. I organized this event for the first time back in 2012 and never imagined it would get such a vast platform. The Ladakh Marathon is amongst the most challenging and highest races in the world and is now sharing space in the global calendar of races with many other prestigious marathons. By joining hands with Red FM we are looking forward to seeing more people from across India recognize the potential of sports. Now that Red FM has finally launched in Ladakh, which is another amazing milestone, I hope to see the youth step up and take on more challenges like the Ladakh Marathon.”
Tune in to listen to some of the participants of the ‘Ladakh Marathon' and catch all the live action from Leh throughout the RED FM network.