Mumbai: General Mills India announced the launch of its ready-to-cook (RTC), two minutes Pillsbury Pancakes portfolio in India. The launch of the Pillsbury brand in the country closely follows General Mills India’s continued efforts to tap into the growing need for quick snacks among young moms for their children. The Pillsbury Pancakes come in two variants – Choco Chip and Funfetti. The 2 minutes Pillsbury Pancake snack variants are priced at INR 99 for a 165-gram pack and INR 250 for a 400-gram pack respectively.
The Choco Chip and Funfetti Pancakes aim to cater to young moms. Young moms are often faced with difficult choices when it comes to finding the right and easy-to-make snacking options for their children. Currently, there is an unaddressed demand for quick yet delicious snacking options in India. With the launch of the Pillsbury Pancakes, General Mills India looks to flip the way kids consume snacks and equip young moms with new snacking options.
Commenting on the launch, Mr. Anindya Kundu, Executive Director at General Mills India said, “It is our constant endeavor to ‘Make Food the World Loves’. The launch of the Choco Chip and Funfetti Pancakes under the Pillsbury brand is a natural step in our efforts to continue to delight our consumers in India. We are sure that the new quick snack options will become kid’s favorite everyday snack, helping young moms find the right options for their children.” The Choco Chip and Funfetti Pancakes are also available on Amazon, Big Basket, Milk Basket, Super Daily, Grofers, and Flipkart.
The fast paced lives of young mothers, particularly in urban settings, have necessitated the need for convenient yet delicious snacking options. With the launch of the Choco Chip and Funfetti Pancakes, Pillsburry would seek to address this gap.
“The rise in demand for the RTC snack category will further help the Pillsbury brand create its own space in the market. With General Mills' legacy and brand loyalty, we are certain that the Pillsbury brand will be able to command a sizable market share in this category, added Mr. Kundu. The RTC segment in India has currently estimated at INR 1,900 crore and has seen a nearly 61 percent increase during the pandemic, according to a study by RedSeer Consulting.