Meta is going to introduce a number of new creator updates across Instagram and Facebook. Most notably, the company revealed that creators on Instagram will soon be able to create their own NFTs and sell them directly to fans, both on and off Instagram.
“They’ll have an end-to-end toolkit – from creation (starting on the Polygon blockchain) and showcasing, to selling. People can easily support their favorite creators by buying their digital collectibles directly within Instagram. We’re testing these new features with a small group of creators in the US first, and hope to expand to more countries soon,” the company wrote in a blog post.
Meta also announced that it is expanding the types of NFTs that creators can showcase on Instagram to include videos. Additionally, it is adding support for the Solana blockchain and Phantom wallet on Instagram.
In addition to the NFT updates, Instagram is also expanding access to subscriptions to all eligible creators in the U.S. The feature lets creators offer their followers paid access to exclusive Instagram Live videos and Stories. Subscribers also receive a special badge that helps them stand out in the comments section and creator's inboxes.
Meta also announced that Facebook is increasing access to Stars, which let creators earn money directly from followers on Reels, live, and video on demand. Facebook is also going to start testing automatic onboarding for creators, which means that the ability to send stars will automatically appear on their content. Facebook is also bringing Stars to non-video content, such as photos and text posts.
For creators who are already using Stars, Facebook is bringing Stars Party to reels. A Stars Party is a Stars community challenge that ends in a celebration if the creator reaches their goal, Meta says.
Lastly, the company said that it is adding a filter in Comments Manager that displays all of a creator’s Stars comments in one place.