Humanz, Boss Entertainment partner to enhance influencer marketing in India
Mumbai, India: Humanz, an AI-powered platform for influencers, has partnered with Boss Entertainment to bridge the gap between local marketers and influencers in India. Through the partnership, the Humanz platform will optimize collaborations between local marketers and influencers across India, thereby ensuring the sustainable growth of the country’s influencer marketing sector.
The population of India is over 1.38B, and its active social-network user penetration currently stands at over 54 percent. That number is expected to jump to over 67 percent by 2025. The roles of influencers and marketers are converging, and over 60 percent of influencers are still in the early stages of their influencer journey, as they do not have direct access to brands to collaborate with. Marketers in India are looking for opportunities to capitalize on the knowledge, skills, and community of the influencers for greater exposure, but they are faced with challenges and risks, including limited and unreliable data, fraud concerns, and difficulties in tracking ROI.
The Humanz Platform serves as a tool for discovery and direct influencer engagement – thereby fixing the broken elements of influencer marketing, including the lack of transparency, lack of audience demographics, and fraud. The platform allows marketers to make data-driven decisions based on influencer specifications tailored to marketing needs, including gender, age, interests, demographics, previous content shared, and quality of followers. Influencers can access parts of their own data, meet other creators, and participate in paid campaigns – all by simply registering. The engagement and collaborations between marketers and influencers on the platform are done in a smart, safe, efficient, and measurable manner.
Boss Entertainment is known for creating intellectual properties to excite and inspire India’s youth. The company focuses on independent technology-driven ventures with shared visions and values. It was founded by serial entrepreneur Shailendra Singh, who launched 23 successful startups in 23 years. Each of his companies set new benchmarks across the entertainment, media, and communications space.
“In India, local influencers inspire young adults to make decisions at rates far greater than celebrities,” says Liav Chen, Co-Founder, and CEO of Humanz. “The influencer marketing arena is growing rapidly in the region, and it is crucial for collaborations between marketers and influencers to be as optimal and impactful as possible. Our values align with that of Boss Entertainment, and we’re excited to see what unfolds.”
“The tech venture with Humanz in India is a massive opportunity for us to unlock the positive power that our influencers possess to strengthen a brand’s reputation, improve audience engagement, and increase conversions,” says Shailendra Singh, the CEO, and founder of Boss Entertainment. “It is high time marketers and business owners in India recognize the importance of influencer marketing and use it to their advantage.”
