Grofers launches 10-minute grocery delivery service in 10 cities

Online grocery delivery service Grofers, has launched 10 minutes grocery service for 10 cities in India.

“Today, we launched our 10th city with the promise to deliver groceries within minutes to your doorstep. While our average delivery times are still hovering around the 15-minute mark, our eventual vision is to be below 10 minutes for every customer in India,” the company said in its blog.

“As we sign up more partners and keep building out our network, we are confident we will be under 10 minutes for the majority of the customers within the next 45 days,” it added.

Grofers is offering customers 7,000 items of daily essentials in Delhi, Gurugram, Mumbai, Bangalore, Hyderabad, Kolkata, Jaipur, Ghaziabad, Noida, and Lucknow.

Other companies to have entered this space include names like BigBasket and Zomato.

BigBasket is said to be ramping up its express delivery segment after Tata Sons acquired a majority stake in the online grocery seller.

Publicly listed Zomato too has launched grocery delivery on its app and is offering a delivery time of 30-45 minutes.