Google launches new Google Ads budget report to tracks daily campaign spend

The tech giant Google has introduced a new budget report for advertisers to understand their daily and monthly spending behavior in Google Ads.

The new report in Google Ads aims to provide the highlighting how campaign performance was impacted by past budget changes.

The Google Ads budget report visualizes the following sets of data:

Daily spend: Could be up to twice the average daily budget on days when an ad is more likely to get clicks and conversions.

Monthly spending limit: Will not exceed your average daily budget multiplied by the number of days in the month.

Monthly spend forecast: Includes cost to date and any budget changes made in between.

However, to access the budget report, you will first need to have a campaign with a date range that includes the current month, Google said in a post.