Google Ads roll out Performance Max Campaigns to all advertisers globally

Last year Google Ads introduced Performance Max campaigns, a new way to buy Google ads across all its inventory, and now it is rolling out to all advertisers.

Performance Max campaigns are a new way for advertisers to buy and optimize ads across YouTube, Display, Search, Discover, Gmail, and Google Maps.

Below are the key benefits of Performance Max:

Increasing conversions and value: Capitalize on conversion opportunities in real-time with automated bid adjustments.

Finding new customers: Google’s real-time understanding of user intent, behavior, and context can help you target new audience segments with more relevant ads.

Gaining richer insights: The Insights page now includes data on Performance Max campaigns.

Working together with automation: Drive better results with automation by providing high-quality creative assets and information about which audiences are likely to convert.

According to Google, advertisers that use Performance Max campaigns in their account witness an average increase of 13% in total incremental conversions at a similar cost per action.

Performance Max offers a unique benefit for retailers and local businesses, as they have an opportunity to access ad inventory and formats not available with Smart Shopping or Local campaigns.

Businesses can now run local campaigns on channels like YouTube, Search, and Discover, which they weren’t able to do before.

“We’ll continue investing in Performance Max and improving our automation technology over time to help you get better results,” Eduardo Indacochea Senior Director, Product Management, Google Ads, wrote in a blog post.

Google said that Smart Shopping and Local campaigns will both upgrade to Performance Max in 2022. This will help advertisers get more value from Google Ads while simplifying the number of campaigns they use to achieve their goals.