Google Ads launch new data exclusion controls for Smart Bidding

Internet tech giant Google has launched new data exclusion controls for smart bidding for its Google Ads section. This new tool will help Google advertisers to set the right bids with the use of accurate data.

“The conversion rates aren’t always accurate if you experience occasional problems like tagging issues or website outages. So, to make it easy for you to prevent these technical issues we are invented the Smart Bidding tool,” Google said in a statement.

“Smart Bidding uses conversions and conversion value data in Google Ads to help meet your goals. If you have any issues with conversion tracking, you can use data exclusions to prevent any unintended changes in your conversions from affecting Smart Bidding,” Google further said.

Data exclusions for Smart Bidding are available for Search, Display, and Shopping campaigns.

However, data exclusions are meant to account for outages or major issues. Using them often or for long periods could negatively impact Smart Bidding performance.