Google Ads Introduce New Business Guide For COVID 19

In the current Covid-19 epidemic, Google has launched a new business guide to help its marketers do business and make their campaigns easier to manage.

This guide is designed to help businesses adapt their digital marketing strategies.

“We’ve seen businesses around the world – including our own – adapt to this new economic reality,” Google said in a statement. Although this is an unprecedented time, we have seen traders begin to think about the path to economic recovery in three stages – reaction, and reconstruction – with each priority. As well as, we have noticed that the vast majority remain focused on responding.

The purpose of this guide at present is to help you prioritize how the next task should be done and what steps to take. These include ways to use the latest consumer and industry insights, how to assess the situation your business is facing and the next steps to change your digital marketing strategy to meet customer demand. The nature of this crisis is that we have to go out of business as usual. For marketers, this can be an opportunity to try new strategies, to think outside the box, and to rediscover how to communicate with our audience. And as we go through it, the new innovative and compassionate approach we’ve put in place has the potential to bring us closer to our customers and communities.