Tech

Facebook allows users to post reels from third-party apps

Facebook is one of the popular and used social media platforms which offers a plethora of services to its users. From video calls to messages to voice calls, all these are just done with a click on the Facebook app.

A few months ago, the social media giant also incorporated short videos, commonly known as Reels, into Facebook, which was earlier can only be seen on Instagram.

Now, in order to enhance the user experience, Meta has introduced Sharing to Reels feature on Facebook, which allows its users to post reels directly from third-party apps to their Facebook accounts. Initially, Meta has partnered with Smule, Vita, and VivaVideo for this feature and these apps have already integrated the Sharing to Reels button in their apps.

“Once integrated, third-party apps will have a Reels button so people can share short videos, then customize with Reels editing tools like audio, text, effects, captions, and stickers,” said John McCarthy, Meta’s director of product management, in a blog post.

“Instead of downloading their video content and uploading it later, they can now create and share video seamlessly with one tap of a button.”

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