Chinese digital accessory brand Baseus makes a debut in the Indian market by strategically partnered with Teleecare Network India.
The Teleecare Network India private Limited is an Optiemus Group Company. It will help Baseus on distribution and marketing of its products.
They had launched a wide range of products in India like smart 2-in-1 Dual Wireless Charger, Alexa enabled S17 Pro Wireless Sports earphones, TWS Earpods, Digital Display Power station- 3000 mAh. These products are youth-centric and targeted to tech enthusiasts in India.
Vivian Wang, general manager, Baseus said, “India is an important market for Baseus, and we are looking at it aggressively. Baseus products are driven by aesthetics, design, and quality. Our TG which includes all genres including travelers, tech geeks, fitness freaks, etc. will identify us as a brand which appeals to their own sense of style and fashion.”
Deepesh Gupta, CEO, Teleecare Network India Pvt Ltd said on the launch event that, “We are excited to introduce exclusive Baseus product categories in India and are committed to the brand’s vision and values. With our strong distribution network, marketing know-how and after-sales network, we aim to provide a seamless purchase and after experience to our customers in India.”
The Chinese digital accessory brand Baseus has targeted to reach $4 million sales on the first year in India and to capture at least 5 to 7 percent share of the accessory market by the end of 2020. The company also has plans to open flagship stores to metro and big cities in India.