Aisle launches vernacular dating app ‘Anbe’ for the global Tamil community

Online dating app Aisle on Thursday announced the launch of its vernacular dating application ‘Anbe’. This dating app has been specially designed to serve the Tamil community both in India and abroad. Anbe, which means ‘dear’ in Tamil, aims to help Tamil-speaking singles from around the world find long-term relationships, according to a press release issued by Aisle.

Anbe will cater to Tamil singles between the ages of 21 and 40 worldwide. The online dating app will them to interact and form meaningful relationships in a secure, online environment, according to Aisle.

Anbe also includes several special features designed specifically for the community, such as icebreakers that reference Tamil pop culture. The online dating app also has an ‘Audio Invites’ feature, in addition to the regular text invites. This ‘Audio Invites’ feature allows users to send personalized invitations to potential partners.

Commenting on the launch of the app, Able Joseph, Founder and CEO, Aisle, said, “The Indian audience has always been interested in high-intent dating. This is especially true the further away you get from urban centres, where English isn’t the predominant language. After the successful launch of Arike, a vernacular platform that caters to Malayalee users, we knew that we were onto something special.”

Anbe, as a high-intent dating app, expects to become an alternative to traditional matrimony websites for the Tamil community globally. It plans to acquire 1 million users in its first year of operations.