Aditya Birla Group’s CMO Ajay Kakar announces retirement

Aditya Birla Group’s chief marketing officer Ajay Kakar has announced his retirement. He spent 15 years in the company. Kakar made the announcement on LinkedIn. In his post, he said, “Retire at 60? In today’s world of opportunities and possibilities? As I now plan the journey I wish to traverse, going forward, some memories from my first innings.”

“The Aditya Birla Group recognized the potential of this customer-first idea and took the bold step to not only extend this as the marketing idea, but also as the go-to-market strategy and business model for the financial services businesses of the Group. Leading to the birth of Aditya Birla Capital, as the one go-to-customer brand for its wide spectrum of underlying businesses and solutions,” he added.

In the early years of his career, Kakar was the executive director and head of financial practice at Ogilvy. He was then promoted to the position of president and country head of Ogilvy Public Relations. He was with the agency for more than 14 years after which he joined Reliance Capital as the branding and communications head. He ended his Stint with the company in December 2007, joining Aditya Birla Capital a few months later.