Snapchat partners with Sony Music, announces plans for new AR music lenses

Snap Inc, the parent company of Snapchat, on Monday has struck a licensing deal with Sony Music Entertainment. Through this new deal between the two companies, Snap will be able to include Sony artists’ music into Snap’s library of licensed music.

Now, the additional music partners include Universal Music Group, Warner Music Group, MERLIN Members, Sony Music Publishing, Universal Music Publishing Group, Warner Chappell, Kobalt, BMG, NMPA members, DistroKid, and thousands of individual songwriters/music publishers.

The brand is also expanding the music experience on Snapchat by adding Sounds into our AR Lenses available in the Lens Carousel and experimenting with new formats.

Since launching the Sounds tool last year, videos created with music from Sounds on Snapchat have collectively resulted in nearly 1.2 billion videos created and nearly 77 billion views.

Snap also announced a strategic partnership with India’s homegrown e-commerce marketplace, Flipkart, to develop innovative AR experiences for eCommerce. Through this partnership, shoppers will be able to begin their shopping and e-Commerce engagement journey through Snapchat AR, making the process easy from the comfort of their homes, the company claimed.

Last month, the firm announced that it has reached 100 million monthly users in India.