Modicare Limited launches immunity-boosting Chyawanprash under its brand Well
Mumbai: Modicare Limited has launched the immunity-boosting Chyawanprash under its popular ‘Well’ brand. This launch comes close on the heels of the company’s 25th year anniversary, fortifying its illustrious journey and the promise of providing relevant products at the right price.
The Chyawanprash is developed under Wellbrand’s new ‘Sci-Vedic’ range that brings together the best of Ayurveda and Modern Science. It is packed with the goodness of more than 40 essential herbs such as Chandan, Amla, and Ashwagandha that help boost immunity. A powerful antioxidant, Well Chyawanprash not only helps to strengthen and stimulate the immune system but also supports a healthy respiratory system, improves memory, aids in blood purification, besides effectively fighting against common diseases to support overall wellbeing. With demand for health and wellness products witnessing an upward trend amidst the COVID times, this launches a strong step in fortifying Modicare Limited’s position in the wellness space that has been witnessing rapid growth.
Announcing the launch, Mr. Samir Modi, Founder, and Managing Director, Modicare Limited said, “Triggered by the onslaught of COVID, health and wellness have assumed massive significance, and boosting immunity products have become a compelling need today. With our unwavering commitment to innovate and bring in new products that make a difference, we have leveraged the age-old traditional wisdom of Ayurveda and merged it with modern science, to introduce products under the ‘Sci-Vedic’ range. Given the overwhelming interest in immunity building category, Well Chyawanprash is a natural progression as we look at further consolidating our sectoral leadership.”
With wellness being a key category, Modicare has been continuously leveraging innovation and technology to provide world-class products to its customers. With an enhanced focus on immunity building, Modicare’s ‘Well’ brand has witnessed an upsurge in demand and today accounts for 29% of the total Modicare business. In fact, the brand has grown by over 40% in 2020-21. In addition to the recently launched Chyawanprash, the brand offers a multitude of products under its Sci-Vedic range such as Well Turmeric, WellAmla, Well Tulsi, Well Aloe Vera, Well Ashwagandha, and many more, designed to cater to the needs of individuals as per their requirements.
Well Chyawanprash is available at a price of MRP Rs. 215/- for 500g and can be purchased across the country through Modicare direct sellers.
