Ways To Increase Traffic To Your New Family Business In 2021
Family-owned businesses have not disappeared. They still flourish in these days of mega-corporations. In fact, almost 80 percent of all jobs in the U.S. are due to hiring at family businesses. The fact you are part of a new family business is a good thing. Particularly since you’re coming into a year that’s bound to be better than 2020. Not because the pandemic will end when the clock strikes midnight on January 1st. Rather, because you’ve learned a lot of lessons that you’re ready to apply for 2021. However, that doesn’t mean you still don’t need some advice to make your family business rise above all the others. Here are a few ways to increase traffic to it in 2021.
Signify you’re a family-owned business
Consumers these days would rather buy from independent and family-owned businesses than large corporations. They believe the proprietors of these organizations know more about the niece they want to fill. Instead of being a group that sells multiple items, family-owned businesses contain subject matter experts. As a result, their products are stronger.
Thus, you want to promote the fact your business is family-owned. Make sure you detail it in all of your advertising. Introduce each member on your website and social media. Let the consumers get familiar with these individuals so they feel at ease when they purchase your products.
Thus, you want to promote the fact your business is family-owned. Make sure you detail it in all of your advertising. Introduce each member on your website and social media. Let the consumers get familiar with these individuals so they feel at ease when they purchase your products.
Write down a Blog about your history
All businesses have a history behind them. Even companies like Hilton and Dominos started from something small. Customers want to know about this history as much as they know of Bill Gates’ origins of Microsoft.
You don’t have to write a novel. Basically, you want to detail how the business came about and why you felt there was a need for your product. Go behind the scenes of a production. Get other members of the business to detail the reasons they want it to succeed. Eventually, you may have enough material to create an eBook. That can be a giveaway in exchange for a customer’s email address.
Promote your business on social media
Most likely, you already have a business page on Facebook or LinkedIn. This is where you promote your products regularly. However, it’s not the only place on social media where you should promote the family business. The accounts of individual family members also need to be utilized. It doesn’t mean they have to devote all of their posts to the company. Once or twice a week is fine, especially if their feed has a good following.
Don’t make them outright promotions. Rather, look to content generators to find items related to what your business does. By doing so, you don’t exhaust consumers with constant advertising for your company. Customers get an opportunity to see great content from you and are more likely to keep you in mind for what you sell when they need it.
Build a Mobile App for your business platform
If you haven’t created a mobile app yet then you’re behind the curve of your competitors. Due to the pandemic, many people have had to go mobile and increase their eCommerce presence. You don’t have to be afraid to create an application. There are ways to easily create your own app through an app maker platform. These will greatly help you through the process. There are typically templates for both Android and Apple devices that you utilize to create an application that fits your family business and its products.
Make sure everything is working on your business
Advertising and blogging are great tools to promote your family business in 2021. However, if your website or mobile app fails to work, then the other marketing is moot. So, as the new year gets closer, it’s best to review your digital operations.
Check your links to see if any are broken. Review your payment system to ensure it’s operational and secure. Run through everything on the mobile app. Don’t let the problems linger as they can be a symptom of a bigger issue. If needed, and if you have the budget, reach out to specialists to tweak performance.
Final thoughts
There’s a lot to do before 2021. Since you want your new family business to succeed beyond your wildest dreams you must make sure everything is ready for a great year.
