As SEO tools are becoming crucial day by day, many people assuming why they are so expensive even with the low or starter plans.
No matter what you want to improve, be it your exam numbers, or health conditions, or your website performance, having the reports of various metrics is inevitable. If you want to boost your website SEO performance, there are various search engine optimization tools available, which will help you to get things done. Those who are aware of the SEO tools clearly understand two things,
- SEO tools do not improve your website’s SEO performance.
- They are very expensive.
In this article, we will talk about some possible reasons, why SEO tools are so costly.
Let’s understand,
what are SEO tools and what they do in brief?
If you know what is SEO, you are probably aware that it is divided into two main parts, on-page, and off-page. SEO does not depend only on some single aspect. From focusing the keywords, to the importance of the backlinks, from the content optimization to the crawl-friendly sites, everything counts and gives results for all. In fact, checking all the information whether it is ok or not is a very very complicated and hard task. So, the SEO tools analyze your whole website and check every point that leads your SEO and gives you insights, is right or wrong. There are many SEO tools on the internet. Some are extensive and some are light. The light denotes the fewer data analysis.
Now check the pricing of some of the popular SEO tools. Below we are mentioning the pricing of popular SEO tools such as SEMrush, Moz and Ahrefs.
SEMrush which is on the top starts at $119.95 per month with the Pro plan. It is just the starter package that has lots of limitations.
Another widely popular tool is Moz. Their plan starts at $99 per month.
Ahrefs is the last one that starts with also $99 per month.
If you look towards the pricing, they are actually costing heavy hosting. For a beginner, it is very hard to use them but it is also very essential to measure the goal and website performance.
Complicated system:
If you have tried these tools, you have experienced that, they are very complex. Besides the website health check-up, it provides various search engine metrics of your website. These are way more complicated things that require tons of investment to develop. If you have some basic web development knowledge, you may have known that the more complex your website functionalities are, the more it gets expensive to build. An SEO tool requires state-of-the-art technologies to curate all the information from the search engines and show them in a helpful, and easy-to-understand manner. That’s why it would be a valid reason for the high price.
Powerful web servers:
No website such extensive load of traffic, and data can run smoothly without a high capacity web server. If you own a simple website where you do business, sell online, you would require a web server, which is very costly. Now, come to the SEO tools. All over the globe they are collecting data from millions of websites, crawling billions of URLs, and serving them to the users who are simultaneously using the platform. Now, you can imagine how powerful the server would require to perform that much of the task.
The last but maybe not the least reasons would be the
API of search engines and other platforms:
If you search anything on the SEO tools about the keywords, your backlinks on search engines, from where they get the data? To know the precise information on traffic and other aspects, SEO tools APIs by which they can get the data. As SEO tools using the data for commercial purposes so, there is no surprise they charge for their APIs. The charges for there would also not be so low indeed.
These are the reasons that might cause the high price of the SEO tools available on the internet.
Thanks for reading. Read more interesting articles,
