If you want to improve the ranking of your website, you need to use proven SEO strategies to get results. Below are some of the most effective SEO strategies to boost your ranking over time.
First, an SEO website audit will help you figure out the things you need to do to improve the rank of your site. The audit identifies the strengths and weaknesses of your site. A good SEO website audit looks at your website structure, information architecture, and content.
The purpose of the audit is to find areas that need help so you can work on a plan to improve the site. The audit alone does not improve your site ranking, but it tells you what you need to do to get a higher ranking over time.
Second, you should improve your site navigation. Google wants to offer the best search engine experience for users. That is why the search engine gives brownie points to sites that give the best user experience. The way to offer a positive user experience is to ensure the site is a breeze to navigate.
If site visitors cannot find what they want, they will leave the site and give you a higher bounce rate. Poor navigation also gives users a poor view of your brand. Developing a strong navigational structure is vital to help visitors find what they want. A good rule of thumb is to never make a page any more than three clicks away.
Third, if you have duplicate content, this will hurt your Google rank. Google rewards sites with unique content. So they penalize sites with copied content. Check your site regularly to see if there is any duplicate content. Make sure that you are not copying anyone else’s content, and also check if you have any duplicate pages.
You can use a tool such as Copyscape.com to check for duplicate content.
Fourth, be sure you have optimized your site for mobile devices. Most people visit websites on their cell phones today. Google will penalize sites that do not optimize for mobile. A lot of users just do not use PCs anymore for navigating websites.
Fifth, make your site as fast as possible. The longer it takes the page to load, the more likely the user will leave the site. If a page takes longer than three seconds to load, 50% of users will leave the site.