Since YouTube has rolled out its latest short video creation option, there is no end of queries related to YouTube Shorts monetization.
YouTube is currently the biggest video-sharing platform and the second most popular search engine just after Google itself. There is no denying that TikTok jabbed to YouTube, Facebook, and other social media platforms in terms of audience, as well as the number of users gained in a short period of time.
However, as the top-level player, YouTube launched its own short video platform not separately but integrated with its native YouTube app in September 2020 in selected countries. Later it’s made available to more countries.
It’s 2022, and still many YouTube creators have many confused about, how to make money from YouTube shorts. So, we are going to break it down and point out everything about monetizing YouTube Shorts videos.
To better understand the YouTube Shorts monetization, first, we need a,
Brief introduction of YouTube Shorts:
YouTube Shorts is actually a reply to TikTok, Instagram Reels, and other social media platforms where people can create short videos. Similar to other video-creating platforms, creators can create vertical videos that can last up to 60 seconds vertical videos. These videos are popular because of smartphone users. Creators get the same feature to add music from YouTube libraries.
There are tons of free music that people can use as the background of their videos. If you ever created videos on TikTok or Instagram, it is not hard as creating videos on YouTube.
However, there are some basic differences between lengthy videos and short videos.
Since the launch of the Shorts videos, People around the globe gives billions of views every day. First YouTube added the functionality of watching and creating short videos in Mobile applications for both Android and iOS devices. Later it made available watching short videos for desktop users. YouTube Shorts was launched in India in Septem14, 2020 and within a couple of months, it was launched in the US on March 18th, 2021.
Features that YouTube Short users get:
- Users can easily upload their short videos with the “+” icon from their mobile application.
- Pre-recorded video upload feature is available.
- Video speed adjustment options.
- choosing sounds from the music library.
- Adding various filters and designs.
- shooting a live short video.
If you are a video creator and want to monetize your Shorts videos, you must adhere to YouTube’s content policies as well as YouTube Partners Program.
YouTube Shorts policies:
- You must have a Gmail account as well as a YouTube channel. Many people mentioned on YouTube and their blogs that, people should create a separate Shorts-related channel which does not necessarily mean. You can upload short videos to your existing channel too.
- You should obey YouTube’s content policy. YouTube has a strict content policy where that clearly mentions any spam, drugs, abusive, or discriminating, content is not allowed there. So, before you start creating your short videos, it is important to read their content policy if you haven’t.
- No copy videos would be eligible for monetization of Shorts videos even if you are using any copied music in your video. Many people are equally active on TikTok, and Instagram Reels. So, if you are copying your short videos from any other platform and simply uploading them on YouTube and expecting to monetize your short videos, then things are not going to work.
- Your channel must have an original video uploaded to your channel within 180 days if you want your short videos to be monetized.
However, let’s come to,
How to Monetize YouTube Shorts?
There are certain ways to monetize Shorts videos.
100 million Shorts fund:
In May 2021, YouTube announced a 100 million Shorts Fund. The fund is aimed to compensate creators that have the highest views and engagement. The fund will be distributed to the creators through the 2021-2022 season. To be eligible for the Shorts fund, creators must need to upload original videos and adhere to the community guidelines. Each month YouTube will see the engagement and performance of creators and then will decide which creators are going to get paid. The earnings range from $100 to $1000 according to the performance.
YouTube Partner Program:
The Shorts fund was a beta plan for YouTube to gather more and more creators on the platform. But recently, YouTube has come up with the YouTube Partner Program for the Shorts video creators. The model will work the same as revenue sharing just like lengthy videos. However, for YouTube Shorts, there are separate eligibility criteria. They are as follows,
- Creators need to have the same 4000 hours of valid watch time to their channel in the last 12 months. One thing here needed to mention is that the watch time, on the short videos won’t count toward the 4000 hours of watch time.
- Video creators must have 1000 subscribers to their channel.
- 10 million public views on their short videos in the last 90 days.
Brand promotion:
The whole internet viewers are crazy about short videos. In fact, just scrolling down and watching a new short video has become quite addictive for many people. However, businesses and brands have noticed the same thing. For brands, it is important to reach a platform where the audience is more engaging. According to various studies, brands are more likely to promote themselves through short videos.
Now, if you are popular in creating short videos, and get good views on your videos, you can join hands with brands. In fact, brands approach creators if they are popular enough.
According to YouTube, they are likely to bring earning options for short video creators which will roll out later.
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