Blog or content-based websites are always eager to try new monetizing methods be it placing affiliate links, posting sponsored links, or placing third-party ads through sophisticated technologies.
To be honest, who won’t be interested in higher earnings through their blog or website?
To increase their earnings, many website owners use more than one monetizing method. However, for content-based websites, a special type of ad format is available which is called native ads.
In this article, we will be talking about a native ad network, called MGID.
We will be covering its features, benefits, and some pitfalls.
MGID Native ads introduction:
MGID ad network is one of the renowned ad networks in the world that offers native ads which basically suggest similar content to people.
People who read news and articles online most likely have encountered native ads already. However, they are placed at the bottom or at the place of sidebars to the content-based websites. When you are reading any content, they are placed as suggestions when you reach the bottom. Well, if you find something relevant or interesting thing there, you would click there.
Anyways, let’s come to MGID.
The company was established back in 2008 and till now they have over 700 employees. They operate their business through 11 global offices. Clients from over 200 countries advertise through the MGID network in 70 different languages.
Not only from a publisher but also from an advertiser’s perspective, MGID is a perfect place. However, in this article, we will go through it only from an ad publisher’s perspective.
MGID features:
If you have decided to place native advertising on your platform already, and still searching for a suitable ad network, the below-mentioned features will help you decide.
Wide range of ad units to choose from:
Apart from crafting beautiful content and getting higher traffic to your blog or website, one thing that is particularly important is the ad units. Not all type of ad units performs in the same way. According to website layout and user interest, different types of native ad units help increase higher engagement with the ads. Till now, MGID offers eight different types of ad units.
- In-content impact.
- IAB banners.
- Mobile.
- Header.
- Sidebar.
- In-article.
- Under-article.
- Smart.
Let’s start the list from the bottom.
- Smart:
The name of the ad unit called smart as it is placed in the best possible places on your website. To meet your expected monetization goal, and increase the engagement, and acquisition, this type of ad unit can be used. be it an article or video content they always allure content-hungry users.
- Under-article:
These types of native ads basically contents that are placed under the article. The relatively have higher engagement as they appear at the bottom of an article. Once someone finishes reading the whole article, something interesting and relevant comes to the reader.
- In-article:
These ad units are also one of the best engaging native ad units. besides the contents, alluring video ads are also can be placed there.
- Sidebar:
Sidebars are also a good place that grabs lots of audience retention. In other display ad networks, ad places to that particular region are called skyscraper ads as they come in the shape of a skyscraper. However, Placing a similar type of content precisely increase your content engagement.
- Header:
Be it MGID, or Google AdSense, the header is the place that offers the highest CTR hence much higher revenue than any other place. You can use this ad widget and place ads on your website header and see much higher income.
- Mobile:
Through the native widget different types of ad, units can be customized to suit your requirements.
- IAB Banners:
These particular ad units allow publishers to bring native performance to attractive display banners which comply with the IAB display standards.
- In- Content impact:
This type of ad unit adapts to the content structure of your website and sophistically attracts the user’s attention.
Full control of the ads and placements:
As the ad publisher, you have full control of your ads. Even though placing the ads can be done automatically but in case you want a special place to put the ads, you can do so.
Also, you can decide on the ad content too. Through MGID, numerous types of advertisers run their campaigns. In case you want to block any specific type of ad content you can take the approach easily.
100% ad filling rate:
Once you place ad codes on your website, it starts rolling out ads to the visitors. But for many reasons, ads do not appear where they should be. Even with top ad networks, ad-blind spots cost a revenue loss to the publishers. But MGID offers a 100% ad filling rate. So that no visitor misses ad impressions.
Safe ad content:
The Internet is full of spammers and to execute their fraudulent activities they do not hesitate to use advertising methods. All the ad networks around the world are it Google Ads, Bing Ads, or any other ad network always keep monitoring using various technologies to counter the fraudsters. MGID is no exception at all. MGID is a native ad network and its ad content is completely safe for brands.
It is very crucial because many visitors actually cannot assume that the ad running on a website is not set by the website owner anyway. If something wrong happens with that visitor after clicking on the ads, they assume that the website owner is responsible for that.
Compatible with AMP and Instant Article:
In order to offer much faster loading for poor internet connection, Google prefers the AMP version. For content circulated through Facebook, they have Facebook Instant Articles. Both are different forms of content layouts. To put it simply, you would see a different type of page layout when you see an AMP enable page and Instant articles. MGID ads are fully compatible with both of the formations. Once you place MGID, according to the page, it serves an ad that doesn’t bother the user as well as the page layout.
Internal and external content recirculation:
All the content-based websites are article sites or news sites, the content suggestions have been given to the sidebars and at the bottom of the content depending on the website’s layout. The content suggestion is made by the website owner that which content they want to suggest to visitors. Well, Suggesting content to the readers is one of the most important yet critical things. Suggesting new articles may increase your session duration in a massive way but less interesting topics will make the reader bounce.
MGID has some state-of-the-art content recirculation mechanism that finds the most engaging content from your site and suggests them. The suggestion is not only internal but also external. If you have many websites on your network, you can add them too. Its algorithm will suggest the most accurate content to the readers. Also, there are customization options available too. If you want to add your clauses to the suggestion you are good to go with that too.
Now let’s explore the main thing for an ad publisher. The earnings, So,
How much money publishers can earn from MGID?
Well, be it AdSense or MGID, or any other ad network, the earnings depend on many things. They primarily depend on factors such as,
- Your website location.
- You visitor regions.
- Your website niche.
- Engagement.
and more.
But if we draw an average, MGID offers RPM of $1-$3. At a glance, you might think that the earnings are relatively low but if you look at the other ad networks where earnings are high, they have tough guidelines and requirements. To earn a considerable amount through MGID, you need to have lots of traffic and ad impressions too.
Now, let’s come to the cherry on the top.
Is MGID comparable with AdSense or Media.net?
First of all, you need to understand, that AdSense, Media.net, and MGID work differently. AdSense is a contextual ad network that provides banner ads, videos, and other different types of ads. On the other side, MGID is a content-suggesting platform. It suggests similar articles or posts to articles. Now, technical wise they are not comparable with each other.
Now, come to the earnings. Are they comparable?
Not all. Through Google AdSense and Media.net, you can make so much more money than MGID native ads. In fact, if your site has a good reputation, it is in the English language, and has tons of traffic from the US, UK, and other developed countries then you can earn a couple of dollars with a single click.
Why do AdSense and Media.net give higher earnings than MGID?
All these ad networks actually work as a medium between advertisers and their potential clients through ad publishers. Advertisers come to their preferred ad network, set campaigns, audience, and business goal,s and then load the money they are likely to invest. Now Google AdSense is the top ad network till now where most product-based and service-based companies run their campaign. They have probably one of the most sophisticated technology so far. The same thing with Media.net too.
They are the second most preferred ad network in the world. On the other hand, MGID is mainly used to drive traffic and brand awareness by promoting the content. Compared to the product-based business they relatively invest less than CPC. That no by mean that product based companies do not ad to MGID, but the flow is much less than the others. That is the primary reason MGID pays less to ad publishers. With Google and Bing Ads you get lots of dedicated tools that help reach advertisers to their goals.
What are the requirements to join MGID as a publisher?
- MGID recommends having at least 5000 daily unique visitors to your blog.
- AT least 30 posts each contain 500 words.
Besides MGID does not support any spammy content that is not accepted by the other ad networks too.
But if you look at the terms and requirements compared to Google AdSense and Media.Net, they are quite simple and easy to follow.
If you want to use MGId solely for your website, you are going to need tons of daily fresh traffic and content. Otherwise, you won’t be able to reach higher earnings at all.
Besides, If your site is banned from AdSense and other ad networks, you can give it a try MGID native ads monetization. Many publishers get a question, can they use MGID with other ad networks?
There is nothing wrong with it and if you maintain the terms and conditions of other ad networks, you do not get any problems either. In fact, many website owners use both Google AdSense and MGID. So, now you have understood that MGID cannot be comparable with Google AdSense and Media.net anyway.
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