Business

Mahindra launches all-new Furio 7 light commercial truck range

Mahindra & Mahindra’s Truck and Bus Division (MTB) today launched the new Mahindra Furio 7, its latest range of Light Commercial Vehicles (LCVs). The new product is an extension of the Furio intermediate CV (ICV) revealed in July 2018 and launched in 2019.

The new Mahindra Furio 7 will be available across three product platforms: 4-tire cargo, 6-tyre cargo HD, and 6-tyre tipper. According to the company, the Furio 7 covers multiple applications in the LCV segment and claims higher profitability along with best-in-class mileage, higher payload, and a benchmark cabin. Vehicle telematics is handled by the company’s iMAXX platform.

Prices start at Rs 14.79 lakh for the Furio 7 10.5ft HSD variant; Rs 15.18 lakh for Furio 7 HD and Rs 16.82 lakh for Furio 7 Tipper variant (all ex-showroom Pune).

Veejay Nakra, CEO, Automotive Sector, ​Mahindra & Mahindra, said, “The launch of the new Furio 7 range of LCV trucks with an unprecedented customer value proposition of ‘more mileage or return the truck and guaranteed resale value after five years’ is a landmark in the industry. It will set new benchmarks of excellence and customer-centricity while reflecting our serious commitment to the segment and confidence in our products.”

Jalaj Gupta, Business Head, Commercial Vehicles, M&M, added: “The Mahindra Furio 7 range is designed around the unmet needs of LCV customers. Our customer insights for the category revealed that they are looking for a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), best warranty offer, lowest maintenance, safety, and comfort – all these leading to a risk-free business and complete peace of mind, all in one truck. Mahindra Furio 7, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher mileage or give the truck back as well as the guaranteed resale value after five years that makes it a defining moment for the industry. This will help us in our objective of making our customers more prosperous.”

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