WhatsApp, Instagram, Messenger, Facebook start showing new ‘Meta’ branding

WhatsApp, Instagram, Messenger, and other Facebook apps have started showing the company’s new ‘Meta’ branding on both Android and iOS devices. The update comes a week after Facebook announced that it is changing its company’s name to Meta.

The rebranding was first spotted by WhatsApp beta users, and now the change has started rolling out for all users.

In 2019, Meta which is called Facebook had started displaying its native branding on WhatsApp and Instagram apps. This was done to highlight the company’s ownership of the two platforms. The company has announced that it is looking to build an immersive experience called ‘metaverse’ and the new name is a reflection of the same.

In other news, Facebook decided to go with the new name months after working on developing augmented reality (AR) and virtual reality (VR) experiences.

Facebook CEO Mark Zuckerberg said in a public letter that Meta will be about metaverse where people will be able to interact with each other virtually over the Internet in an immersive way. He, however, didn’t describe what exactly we could expect from the company in the coming future.