TKM lists Yaris on GeM to enhance government sales

New Delhi, June 24 (IANS) To cater the demand of public sector, automobile manufacturer Toyota Kirloskar Motor has listed its sedan Yaris on Government e Marketplace (GeM).

The dedicated e-market for online procurement of goods and services by Government Organisations, Departments and Public Sector Units (PSUs) was launched in 2016.

The locally manufactured “Yaris, J Grade, Gasoline, 7 Airbag – Manual Transmission”, is available on the GeM portal since the start of June.

Launched in 2018, the locally-manufactured sedan registered a growth of 64 per cent for the period of January to March 2020 when compared to the same period last year.

According to Naveen Soni, Senior Vice President, Sales and Services, TKM: “The listing of Yaris on the GeM will now ensure that car buyers from central and state governments will have a wider choice in the sedan category. We are cognizant that several Government undertakings are moving towards procurement from the GeM in the post-COVID world and we want to ease their buying experience.”

“We are hopeful that this move will help us capitalise on the new B segment opportunity and increase interest from various Government departments and PSUs besides. Overall, we aim to cater to the demand on the Government side.”

The company already sells the “Innova G Plus Diesel 7 and 8-seater, GX Petrol 7 and 8-seater, VX Petrol 7-seater models on the GeM platform”.

–IANS

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