If you are looking to start your affiliate marketing business, you might have confused about which one you should choose a landing page or a fully functional website.
As a beginner or someone who does not have basic knowledge of the field might be confused at a glance between a website and a landing page. If you just look at it once, modern landing pages look alike a website. However, there are key differences between them and there are different aspects of using both.
In this article, we will highlight all the major differences between a website and a landing page in detail.
So, let’s get started with the introduction of them.
What is a landing page?
A landing page is simply one singular page that is designed for a specific purpose. It may be for generating sales, promoting something quick, generating leads, or something else. You may have heard a website also has a landing page. A website landing page is denoted as the page where people land after clicking the website URL, bet it on search results, or somewhere else.
However, typically a landing page is known as a lightweight super catchy page. Here it’s needed to mention that to create a landing page, you must require a hosting where you can host the landing page and of course a name.
If you have knowledge of web design and integrate various plugins and functionalities into your website, you can build a landing page. But as a beginner, you can go with various landing page builder platforms. Also, you do not require any hosting solution to buy separately. According to the features and number of monthly visitors, you get charged.
In the article, we will talk about the landing pages created from those platforms.
What is a website?
Well, we do not think there is something more to mention about a website. You are reading this article on TwistArticle which is an article website. Here you will find many pages and lots of options and things to explore. Most websites are created for serving various purposes.
Through a website, you can also generate leads, sales, audience retention, and many more. A website gives more detailed users with their cited information. Compared to landing pages, a website is much more complex. News and article-based websites may contain thousands or even more pages on them.
Below we are mentioning some of the important differences in usability, efficiency, and pricing.
Key differences between a landing page Vs a website:
There are many differences between a website and a landing page.
Purpose:
A landing page is mainly developed for a short time goal whereas a website is mainly created for a long-term goal. Landing pages are created to achieve quick and fast results. If you want to promote a product and want to create interest amongst people this is extremely helpful. Many businesses create a landing page for a short event or to promote a discount. On the other hand, websites are for a different purposes. It discloses more details about any product or service and works as an online identity for your brand or business.
Cost:
As mentioned earlier, there are many platforms where you can build your landing page. They typically have a drag-and-drop page builder which makes it easy for you to set up. They have different plans according to the number of people you want to head toward your page and the features. If we talk about the features, A/B testing, and advanced analytics reports are often needed.
On the other hand, if you go for a website, you would cost less than the landing pages in terms of visitors.
Let’s assume you want to bring 1k visitors to your landing page. For that, you have to pay more compared to 1k visitors to your website. Websites get mainly traffic from search engines unless you run an ad campaign into it.
Exploration:
Websites offer visitors more exploration possibilities. It contains multiple pages. People who are interested in the website and its content can explore it and get all the information provided. Landing pages contain only a single page. All the information is only there.
Difficulties:
Creating a landing page is quite easier than a website. All the landing page platforms already integrate the feature you may require the most. But you create your website from scratch and all the features and other functionalities are needed to integrate separately. That job is quite difficult if you do not have deep knowledge of that.
Distraction:
As landing pages are created for a sole purpose it is created in such a way, that offers zero to less distraction. If you could manage the right traffic to your landing page, you are likely to see very less distractions.
On the other hand, a website has so many distractions. There are so many places where the user can move. There are so many pages. As the number of pages rises, the chances got higher of distractions.
Conversion:
According to various reports from businesses and analytics agencies, a website is less convincing to sell or achieve a particular goal compared to a landing page. That’s the reason, many businesses create different landing pages for different products or services. If you are selling only one product or service, you can get better results with landing pages.
Now, as you know the key differences,
Landing page or website which one is right for affiliate marketers?
Well, the answer depends on your need. As you have read the above points, you may have understood, both, landing page and websites have their benefits and different type of usage.
So, as an affiliate marketer, our answer is both according to the needs.
Besides all the positive sides, landing pages have their own drawbacks. You do not get many SEO benefits from the huge traffic you drive to the page. Let’s consider, you are running an ad campaign for your website. When you see that huge traffic is coming to your site, the search engine sees it as a great thing. You get a higher chance of search engine optimization.
Most affiliate marketers run their referral business through websites as they can get maximum traffic from search engines which is free. You write awesome content that brings visitors. Landing pages are more beneficial if you have your own product. With a website, you get more chances of convincing people to buy from your affiliate link as you mention the details and benefits of the product you are promoting.
So, as an affiliate marketer, a website might be more suitable than landing pages.
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