Adidas ropes in Deepika Padukone as global brand ambassador

Leading sports and lifestyle brand Adidas has announced its partnership with Bollywood actor Deepika Padukone as a global brand ambassador.

The move comes as it builds a stronger brand salience among female shoppers, the local arm of the German sportswear major said on Thursday.

Taking to Instagram handle, Deepika Padukone announces the same and wrote, “Being an athlete and playing sport has played a tremendous role in shaping my personality and helping me become the person I am today. It has taught me values that no other life experience could have. Today, fitness, both physical and emotional, are an integral part of my lifestyle. I am absolutely honoured and delighted to be partnering with one of the world’s most iconic brands-Adidas (sic).”

In the photos, Deepika can be seen in Adidas’ joggers, jackets, hoodies, etc. The first photo, among the series of pictures, posted, reads, ‘Welcome to the family Deepika’.

On the collaborations front, recently denim retailer Levi’s also announced Padukone as its global brand ambassador.