Since Byte Dance’s own TikTok got ban in India, many short videos platforms have grown like mushrooms claimed to be made in India.
In true essence, TikTok brought a new trend of video creators and viewers in India or China, and the rest of the world. Many other app companies had tried their hands to build similar video-sharing apps in India but would go in vain unless the ban was imposed.
However, many short video apps have jumped to fill the shoe and grab the huge number of video creators and the audience.
This article would go through some of the most popular short video-sharing apps that actually became more popular after TikTok.
Moj:
The Moj app was official last year in June by an Indian company, Mohalla Tech Pvt Ltd, based in Bangalore. The app allows creating short videos with various effects, using stickers, editing them with various options, and more. The app supports 16 regional languages and available on both Android and iOS devices. Similar to TikTok, users can create videos from 15 seconds to 1 minute. Currently, the app has a 4.2-star rating on Google Playstore and has over 100 million installs.
MX TakaTak:
MX TakaTak is also a popular TikTok alternative in India. The MX TakaTak is owned by MX Player, which is a popular video streaming app. MX Media and Entertainment developed it. Not only in terms of the functionality but also the name, TakaTak is also quite similar to TikTok. The app was launched in July 2020. To promote this homegrown short video app, the company had chosen popular singer Badsha, who created a dedicated track for the influencers and short video creators in India. After the launch of the app, it became immensely popular amongst people. Currently, it has over 100 million installs and has 4.2 stars in Google Playstore. Recently, the app launched the “Launchpad Program” to train the aspirants.
Chingari:
Chingari app was launched in November 2018 by Sumit Ghosh and Biswatma Nayak. However, the app sees some tremendous growth since after the ban on TikTok in India. The app is available in 20 regional languages in India. The languages include English, Hindi, Marathi, Kannada, Odia, Punjabi, Gujarati, Malayalam, Bangla, Tamil, and Telugu. This home-grown short video app has over 10 million installs on the Play store and has 4.1 ratings.
Mitron:
Mitron app is another alternative to TikTok that Shivank Agarwal, CEO, developed and Co-founder of the Mitron app. The app at first got into some bitter controversies of Pakistan link and non-compliance with the Google play store policies. According to a report on Finacial Express, $5 million funding from Nexus Venture Partners and others. The company has also signed a licensing deal with Zee Music Company. All other functionalities such as funny video dubbing, lip-sync videos, and all other features are available with this made-in-India short video app. Despite all the controversies, the app managed to see some tremendous growth in users.
Josh:
Josh is also one of those Indian short video apps that have created lots of hype among people. This app has developed by Dailyhunt, a Bangalore-based news aggregator application. Since the launch, the app has over 100 million installs on Android. The Josh app has partnered with T-Series, Sony, Zee Music, and Divo Music. Like the TikTok app, users can take on various challenges, follow trends, and more. Here creators can find trends like dance, music, jokes, prank, fashion, Bollywood, WhatApp status, and more.
Roposo:
Roposo is one of the most popular short video apps in India currently. The app was introduced in 2014 in Bangalore. The app has an interface such as a TV. There are different video channels available on that app like beats video, look good-feel good video, haha tv video, and more. The app provides coins when uses complete various tasks. The app also has over 100 million installs on Play Store.
These are the most popular short video app segment in India that are currently dominating the Indian market. If we look at the growth ratio of all of the apps, it clearly shows that the absence of TikTok has help taking place of other made-in-India short video apps. After the TikTok ban, these homegrown apps have captured the share on that segment.
However, YouTube, Facebook, Instagram, all have come across to make their platform, short video-friendly. YouTube, invested money to encourage short video creators.
