Do you want to increase your organic traffic and rank on the search engine? If yes, then you need to know the Importance of keyword research In SEO.
Keyword research is one of the essential parts of your SEO strategy. Keywords are also called as search terms in SEO. The search term could be of one or more than one word. It helps to get targeted visitors on a website through search engines without any single penny. So, it is the most important part to choose the relevant keywords for your business or blog to reach potential people. Although this is usually a time-consuming task and involves a lot of effort by comparing long lists of descriptions, numbers, and keywords. But it has some excellent benefits which you may not be aware of.
Now in this post, I'm going to tell you the reasons why you should do keyword research. But, before we dive into the specifics, let’s take a look at the fundamentals of keyword research that are connected to SEO.
What is keyword research?
Keyword research is the process of discovering words and phrases that people use in search engines to find their essential information on the internet. As well as, it helps them get relevant results from search queries.
The keyword research process involves choosing a topic for your content that focuses on a set of targeted keywords that you want your content to rank. So, It is often becoming a guide for the direction of your content and marketing strategy.
Suppose if you have a hotel website in India, as well as you have already include your niche related keywords on your web content. So, when someone searches terms like the best hotel in India, then he/she might find your website and can contact you by Google’s organic search result.
Why is keyword research so important for SEO?
To get more traffic from search engines, you need to understand what people are searching for online, and what type of keyword you should implement on your content. First of all, you need to ensure that the keywords used in your content should match your brand, product, or service to the keywords that your customer use. To be clear, if you want to rank your blog post in the top position, first, you need to find relevant keywords to your topic from a word or a search term. Unless you may not be able to optimize the images, pages, and content strategy to make qualified traffic to your website.
On the other hand, if you choose the wrong keyword that is not related to your website or niche, this behavior will be miss-guided to your users, and that might catch by Google, and you might lose your organic traffic. Besides that, this working process will increase your site’s bounce rate and will lead to a decrease in your overall site ranking.
Now we are going to talk about two types of keywords one is a Short-tail keyword, and another is a Long-tail keyword.
Short-trail keywords are search phrases that contain only one or three words, and it also is known as ‘head terms.' For example, ”web design”, “web development”,”website design and development”.
Although short-tail keywords are highly competitive and harder to rank on Google, however, with a little bit of hard work, patience, and using the correct approach, you might able to rank for these search terms.
Long-tail keywords are other search terms that contain more than three words. It is more descriptive and often related to your brand or topic. Generally, it contains low search volume and competition. As well as, Long-tail keywords allow you to target your ideal customer. So, you will able to convert your visitors into paying customers very quickly. For example, if your website provides website design and development service and you are using long-tail keywords like “best web design and development company.” As a result, this will attract a more relevant audience compared to the see another keyword “web design and development.”
Although search engines are the best source of keyword ideas, moreover, you can use the various keyword research tool to find your right keywords related to your business niche. For our help, Google also provides a free keyword research tool, where people can use it to find and analyze their needful keywords naturally. If you want to know more about Google keyword research, then you can read; The Benefits Of Google Keyword Tool And Its Uses.
The benefits of keyword research for a website
Keywords are one of the essential elements that can help to bring new visitors to your web site. It makes a significant impact on organic page rank in search engines. Moreover, you can't manage any SEO campaign without keyword research and ideas. Now we are going to discuss some of the benefits of keyword research that will help you to manage your website, business, or ad campaigns.
1. It Attracts the right audience very easily:
One of the most significant benefits of keyword research is the ability to bring the targeted audience every time. But when you write your blog, try to include those keywords, what are your audience is looking for. So this process will help you to make a positive impact on your audience and your business.
2. Increases more conversion rate:
Keyword research not only attracts a visitor, as well as it also brings qualified leads or traffic to your website. It also makes sure the right people are coming to your site. So, when you get the right people, your conversion rate will be increasing significantly. Try to implement keyword more strategically into your website and marketing content; as a result, you will get more qualified traffic.
3. It helps to understand the marketing trends and customer insights:
Analyzing keywords will offer you to see insight into marketing trends and customer behavior. With the help of keyword research, you can see what your target audience is searching for, and what types of content they are like most. All of these customer insights help you to stay ahead of customer trends, and make sure you are keeping relevant to your audience. Moreover, you can also use a tool such as Google Trends, which will help you to see the related terms to your keywords.
4. You can gain knowledge about PPC and SEO:
After learning keyword searching, you also have to understand what keywords are essential for your campaign. Because some keywords have competitive rates and their bidding value. So, when you go to Google AdWords for your PPC marketing, your keyword research knowledge will help you to run your paid campaign to get more potential visitors. If you are unfamiliar with Google AdWords and want to gain more knowledge for keywords, then you can read; What Is Google AdWords In The World Of Digital Marketing. As well as, When you looking for new website keywords it’s important to find your keywords on search engines. Because this process will help you to get ranked organically. Gradually, you will learn about the differences between SEO and PPC keywords when you start researching more keywords.
5. Keyword research helps you to get better organic ranking:
Now everyone is trying to acquire their place on the first page results. So, keyword research is just one of the ways to get your website up there. When you implement those strategic keywords into your website, Google’s search engines will recognize them and categorize your website accordingly. If you have included more relevant keywords on your site, your organic search ranking will be increasing in a better way.
Lastly, we hope this article will help you find confidence when researching your keywords. Also, try applying the right approach to your online content with your keyword strategy and it will put you ahead of your competition.
Thanks for reading this. If you want to read more SEO related articles, you can read;