Mumbai, 19th January 2021: Society of Indian Automobile Manufacturers (SIAM) marked the beginning of National Road Safety month with the inauguration of first ever Virtual Road Safety Educative Gallery. Shri Rajnath Singh, Honorable Defense Minister and Shri Nitin Gadkari, Honorable Minister of Ministry of Road Transport & Highways inaugurated the virtual gallery. The inaugural event was also graced by DrV K Singh, MP, Lok Sabha; Mr Amitabh Kant, CEO, Niti Aayog, and other senior leaders from Ministry and other eminent dignitaries.
The safety gallery is based on guidelines of United Nations Decade of Action for Road Safety 2021-2030, which is divided under five sectors capturing different aspects of road safety. The gallery showcases the projects and awareness drives led by SIAM members,industry stakeholders and multiple other national and international organisations. Road Safety education gallery is intended to help millions of common citizens of all age groups from across India access information related to road safety with click of a button sitting at place of convenience or home 24×7.The primary objective of the virtual gallery is to educate individuals about the safety and drive behavioral changes by inculcating best practices across age groups, thus making Indian roads safer.
Sharing details about the road safety month, Mr. Rajesh Menon, Director General, SIAM said, “SIAM’s unique virtual road safety education gallery focuses on distance learning and artificial intelligence to spread the message of road safety.It will help the viewer to explore & understand the amount of road safety work being done by national and international organizations and also implement the learning from these projects for improvement in their respective states. The virtual platform auditorium will showcase various sessions on road safety awareness for students, professional drivers and individuals. Over the last two decades, SIAM with the support of its member companies has been instrumental in making driving and commuting safer for everyone through various seminars, workshops, health check-up camps, and implementation of rules and policies.”
Designed on the tenets of ‘Sadak Suraksha Jeevan Raksha’, the road safety month will be observed from January 18, 2021 till February 17, 2021, in association with the Ministry of Road Transport and Highways, Government of India (MoRTH) and Delhi Traffic Police. All the partner OEMs – Ashok Leyland, Hero MotoCorp, Hyundai Motor India, Mahindra & Mahindra, M G Motors, Skoda Auto Volkswagen India and TATA Motors have shared the information on Road Safety via videos, presentations etc.
About SIAM:
The Society of Indian Automobile Manufacturers (SIAM) is a not for profit apex national body representing all major vehicle and vehicular engine manufacturers in India. SIAM works towards supporting the sustainable development of the Indian Automobile Industry with the vision that India emerges as the destination of choice in the world for design and manufacture of automobiles. It also works towards facilitating the enhancement of the competitiveness of the Indian Automobile Industry, reducing the cost of vehicles, increasing productivity and achieving global standards of quality.
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